Higher Ed Email Marketing: How Much is Too Much?
I recently overheard the following during an industry conference roundtable session on yield strategies: “We make sure to really over-communicate with students and their families to get our messages to them. So, we send them all the emails. All the time. Constant outreach. Until, you know, they respond.”
This has been a long-standing school of thought within admissions professionals: a student who has not responded to a single email today can still be tomorrow’s enrolled student, if only we keep sending them emails until one resonates with them.
That way of thinking, however, can be challenging and even detrimental to your recruitment efforts. Let’s dive into some reasons why you should be even more careful with this strategy this recruitment cycle and onward.