Look-Alike Modeling
Expand your promotional capabilities beyond traditional list sources.
Fewer prospective students are available from test-taker lists. Look-alike modeling is an emerging higher education tactic to identify leads based on data from your prior enrollees. With predictive modeling based on household data, you can launch digital campaigns to households that contain prospective students who have a high likelihood to convert. Trust the digital experts at enrollmentFUEL to launch a look-alike campaign to find your future students.
target market analysis
PREDICT THE FUTURE AND WORK MORE EFFICIENTLY.
Enrollment funnels continue to widen at the top with reduced trickle down. All the “white noise” probably stifles your admission team, as they struggle to identify students most interested in attending. Lift the cloud that limits their ability to focus on the right students. Through a review of historical enrollment patterns, high school characteristics, and demographics, our Target Market Analysis solution, clearFOCUS, assists you and your team deeper in the funnel by identifying those most likely to apply and enroll. We will help you implement the chosen strategy, provide continuous monitoring throughout the cycle to assess the emerging enrollment picture, and work with you to make mid-course corrections, if necessary.
Name Buy Assistance
Create a strategic name buying game plan and target the right students.
Our team of name buy specialists have expertise with all prospective student list sources. We can help your team develop a strategy that is right for you, and we can take on the heavy lifting of the name buys themselves. We will collaborate to determine your best opportunities: researching, analyzing, and identifying target markets. Our optional Target Market Analysis geodemographic tool will ensure that your name buys are always measurable and supported by predictive data analytics.
GEOFENCING
CREATE A VIRTUAL BOUNDARY AROUND THE LOCATIONS WHERE YOUR PROSPECTIVE STUDENTS ARE AND ADVERTISE TO THEM AFTER THEY LEAVE.
Geofencing advertising is effective for first-time undergraduate, transfer, and graduate student audiences. We will create a virtual boundary around the locations where your prospective students congregate—such as a high school, a college, or an office building—and then we will later serve up digital ads to the devices that have been in those locations. Geofencing allows you to raise your awareness in a targeted way without the need for an existing prospect list.
COOKIE CAPTURING
LEAVE A CRUMB TRAIL ON YOUR AUDIENCE'S DEVICES TO TRACK STEALTH ACTIVITY.
Our team of digital experts can provide you the tools to know which of your prospects are most engaged. After new inquiries hit your landing page in your Student Search campaign, enrollmentFUEL's game-changing clickCAPTURING solution and lead management system will capture students returning to your website later to conduct their independent research. This insight provides focus for your counseling team and aids in building rapport and bonding with interested prospects.