COACHING PARENTS ON FINANCIAL AID Conversations
As financial aid and admission counselors, who would have ever thought we would be coaching parents...
A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS
In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics,...
Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?
In Student Search and enrollment marketing, articles have started to pop up about institutions...
Your Domain Reputation Affects Your Email Delivery
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in...
Tips for Deploying Digital Marketing During Yield Season
An unfortunate reality for Admissions teams is that the traditional Yield recruitment...
THE ENROLLMENT MANAGEMENT YEAR IN REVIEW
Well, here we are nearing the end of 2020. I am sure most of us in enrollment management are more...
Name Buys During the Pandemic
Picture this…America…2020…
COVID hits. Standardized testing dates have been cancelled around the...
Admissions Travel Brochure without a Travel Season
This recruitment cycle is shaping up to be very different from others due to COVID-19. This is...
Play Next Episode: Digital Marketing with Connected TV
I recently wrote an article, The Year Ahead: Three Fundamental Drivers for Recruiting Success for...
Trends in Virtual Student Workers
The COVID-19 pandemic has many students wondering if they will have an opportunity to work during...