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600+ STUDENT SEARCHES OVER 50 MILLION
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COVID-19 Strategic Response

Tips for Enrollment Management Professionals
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microSEARCH™

A smaller, focused Student Search campaign created to test new ideas or attack a limited challenge.

Geodemographic Research

smartSEARCH™ geodemographic research and modeling provides insight to optimize list purchases and focus resources.

Consulting Solutions

We can help with strategic enrollment management strategies, optimizing your CRM, comm flow audits, admission strategies, and more.

Our Winter 2021 Issue of Octane Ready for You!

Octane magazine is a collection of innovative thoughts from enrollment experts. Articles in this issue address timely topics on leadership, recruiting adult and graduate students, look-alike modeling, SEO as part of your recruiting strategy, and rethinking email. Five enrollment leaders share thoughts in “Aligning New Board Members to Your Way of Thinking,” and training expert Cié Gee, Ed.D., has created five mini-case studies for staff development.

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RECENT POSTS

02
Feb
Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?

In Student Search and enrollment marketing, articles have started to pop up about institutions running influencer campaigns. But they are not usually referring to flashy, in-your-face Tik-Tok stars, with millions of verified followers who charge $50,000 a post. In the higher education world, schools are now using micro and nano-influencers to amplify and spread messages […]

Posted in: Articles, Digital Marketing, enrollmentFUEL,
Tags: admissions, digital advertising, digital marketing, enrollment management, instagram influencers, Mike Wesner, recruitment, social media, social media advertising, yield,
21
Jan
Enrollment Edge Podcast

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Posted in: enrollmentFUEL,
17
Dec
Tips for Deploying Digital Marketing During Yield Season

An unfortunate reality for Admissions teams is that the traditional Yield recruitment tactics—including large accepted student events, shadow programs, and off-campus receptions—may not be in the cards for 2021. When I was a Director of Admissions, this would have been of great concern to me. At one college where I worked, the conversion of students […]

Posted in: Articles, bannerDIRECT, Digital Marketing, enrollmentFUEL, Yield Campaign,
Tags: admissions, digital advertising, digital marketing, Nick Balk, recruitment, yield,