Higher Ed Email Marketing: How Much is Too Much?
I recently overheard the following during an industry conference roundtable session on yield...
What's a Higher Education Institution's #1 Marketing Tool?
Having been around the block with managing a university’s website, I wholeheartedly appreciate that...
Google AI's Impact on SEO
HIGHER ED DIGITAL MARKETING: GOOGLE AI & SEO
Artificial Intelligence (AI) has forever changed the...
OCTANE—Does Direct Mail Make Sense?
In 2016, Harris Diamond, CEO of the McCann advertising agency, spoke at the National Postal Forum....
Empowering Enrollment Staff Through Professional Development
We all know the value of ongoing professional development for employees at every level of an...
Insights and Strategies from the Recent FAFSA Reporting Delays Roundtable
The Free Application for Federal Student Aid (FAFSA) is usually the first step for students trying...
Navigating FAFSA Reporting Delays
Introduction
The 2024-25 Free Application for Federal Student Aid (FAFSA) process has hit a...
The World of Email Is Changing: What You Need to Know & Why
To rephrase Mark Twain, the reports of email's death have been greatly exaggerated—for now. It...
Finding the Names You Need for Your Adult and Graduate Programs
Anyone working in the realm of Adult and Graduate recruitment knows that their biggest challenge is