SEM Review Articles

Behavioral Scoring - Why does it Matter?

Customer Relationship Manager (CRM) software programs have given the recruitment process an...

The New Year is the Middle of the Cycle

End of the Year, yet, Middle of the Road

The holidays can arguably be considered one of the best...

Just Like Daylight Savings Time…It’s Ok to Fall Back

Walking up one flight of stairs, I entered my office and sat down. I could literally hear my heart...

Lessons in Leadership

I remember the day clearly. I was scheduled to meet with my boss in half an hour, and I sat in my...

The Tapestry that is the University – New Weavings in Higher Education

Loughborough University, United Kingdom, April 5, 2016 — Dr. Jacquelyn “Jacqui” D. Elliott recently...

Three Waves Effective Enrollment Leaders Ride

I’VE ALWAYS BEEN AN EARLY ADOPTER.

I always tried to do things first. In the sixth grade, I was one...

Rethinking and RE-Searching Your Inquiry Pool

In the past few months, I’ve been on campuses where I’ve discovered inquiry pool sizes ranging from...

Is Financial Aid the Root of Your Enrollment Struggles?

A lot of enrollment professionals exert energy and effort looking for a silver bullet to solve the...

In God We Trust, All Others Bring Data

Recently I met with a client who we had helped reach a pretty significant enrollment milestone....

Communicating with Parents is Not a Passing Fad

Last week was a long week as I both exhibited and attended enrollment conferences in both...