Using Collateral to Sell Your Institution
Budget changes, COVID-19 seismic shifts, decreasing numbers of high school graduates, and reduced...
How to Connect with Students in the New Age of Virtual Communication
Author Jeannette Walls wrote: “Sometimes you need a little crisis to get your adrenaline flowing...
Tips to Motivate Your Team
People are the most important asset enrollment leaders have during challenging times like these....
This is Your Captain Speaking
I travel quite a bit for my job. Lots of flights. Lots of rental cars. Lots of hotels. At one point...
Video Production for Enrollment Management
If you’re like me, the year 2000 feels like a long time ago, and a much different time. When the 21...
Testing New Geographic Markets
I have had many conversations, particularly in markets where institutions are subject to severe...
The Marathon is On!
As we enter the early weeks of November, whether you are up or down in your applications, admits,...
NACAC’s Change in SPGP Ethics Standards
I just got back from the annual NACAC conference in Louisville. Throughout my enrollment career,...
Slate Launchpad – What I Learned My Second Time Around
After nearly 30 years in enrollment management, I’m going to say it: successful recruitment starts...
Do You Make These 7 Mistakes in Direct Mail?
Introduction from Mike WesnerIn 2011 I attended a session at the Direct Marketing Association’s...