What's a Higher Education Institution's #1 Marketing Tool?

Having been around the block with managing a university’s website, I wholeheartedly appreciate that...

Google AI's Impact on SEO

HIGHER ED DIGITAL MARKETING: GOOGLE AI & SEO

Artificial Intelligence (AI) has forever changed the...

Empowering Enrollment Staff Through Professional Development

We all know the value of ongoing professional development for employees at every level of an...

Post-Pandemic Higher Ed: Seizing Online Opportunities and Confronting Challenges

The COVID-19 pandemic drastically reshaped the landscape of higher education. With the rapid...