Higher Ed Email Marketing: How Much is Too Much?
I recently overheard the following during an industry conference roundtable session on yield...
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OCTANE—Does Direct Mail Make Sense?
In 2016, Harris Diamond, CEO of the McCann advertising agency, spoke at the National Postal Forum....
Finding the Names You Need for Your Adult and Graduate Programs
Anyone working in the realm of Adult and Graduate recruitment knows that their biggest challenge is
Top 5 Reasons for Delays in Student Search Campaign Launch
Timely execution is critical for the success of any campaign. When it comes to launching a Student...
5 Ways to Reach Your Target Audience on TikTok
Are you looking for new ways to reach your target audience and engage with them on social media?...
Changing Privacy Restrictions and What They Mean for Enrollment
We hope you had an opportunity to join the College Board webinar on Wednesday, March 29, 2023....
DON’T AVOID THE SUBJECT: SPAM WORDS COULD SABOTAGE YOUR EMAIL EFFORTS
It’s the end of the summer. Students will return to campus soon, and the new class you have worked...
A SMALL STUDENT SEARCH SOLUTION WITH BIG WINS
In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics,...
Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?
In Student Search and enrollment marketing, articles have started to pop up about institutions...
Your Domain Reputation Affects Your Email Delivery
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in...