Higher Ed Email Marketing: How Much is Too Much?
I recently overheard the following during an industry conference roundtable session on yield...
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Digital marketing
What's a Higher Education Institution's #1 Marketing Tool?
Having been around the block with managing a university’s website, I wholeheartedly appreciate that...
Google AI's Impact on SEO
HIGHER ED DIGITAL MARKETING: GOOGLE AI & SEO
Artificial Intelligence (AI) has forever changed the...
Top 5 Digital Marketing Tips for Higher Education
Increasing enrollment is at the heart of every marketing goal in the higher education world. Seems...
Leveraging AI: Creative Photography and Videography in Higher Education
Mention the term Artificial Intelligence, commonly referred to as AI, to anyone today, and their...
5 Ways to Reach Your Target Audience on TikTok
Are you looking for new ways to reach your target audience and engage with them on social media?...
AI and Admissions: Academic Integrity and Innovation Intersect
If it seems like news about ChatGPT and other AI tools is everywhere, you’re right—not to mention...
Authenticity Still Matters in Your Enrollment Management Strategy
In our age of carefully curated social media feeds featuring beautifully filtered photos, it can be...
The time to build the habit of marketing testing is now
While the idea of being able to master any skill after 10,000 hours of practice has been debunked,...
Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?
In Student Search and enrollment marketing, articles have started to pop up about institutions...