Kathryn Carter

After completing her educational career, Kathryn Carter jumped into the workforce to provide a myriad of services ranging from graphic and web design to marketing and advertising. With intimate knowledge in higher education after working in the marketing department at Tusculum University, Carter joined enrollmentFUEL as its Marketing & Sales Specialist for internal and client-facing projects. A published urban fantasy author, Kathryn has written two novels and enjoys spending time crafting her fictional worlds, drawing her characters, watching horror movies, and hanging out with her husband and two fur babies.

What's a Higher Education Institution's #1 Marketing Tool?

Having been around the block with managing a university’s website, I wholeheartedly appreciate that it can be difficult and overwhelming to know if your site is aiding (or hindering) the reaching of your institution’s recruitment goals. 

Whether you’re low on platform/software resources or “helping hands,” you likely have limited options for ensuring the effectiveness of your most-navigated digital channel. But there are still boxes you can check and things you can update with absolutely free and readily available tools to confirm that your website is communicating at its best.