Rina is an experienced enrollment manager with over 20 years of work in enrollment management. She served in four universities overseeing the offices of admissions, retention, registrar, marketing, financial aid, and student accounts prior to becoming a consultant. In her work with all student populations including traditional undergraduate, adult, graduate, and continuing education students, she was able to lead the efforts to increase enrollment at each of the universities she served while managing their discount rate.  Her background includes a master’s degree in organizational leadership, which she has used to help increase efficiencies within her organizations and help guide them through change. She has extensive experience in research and analysis of enrollment issues, trends, and models.

Rina has been a presenter and committee member in several higher education organizations including NACAC, NAGAP, CCCU, and NACCAP.  She chaired a consortium group of Southern California enrollment leaders and most recently served on the board of directors of NACCAP as the VP of Governance.  

In her free time, Rina likes spending time with her two daughters and cooking for friends and family.