enrollmentFUEL® Team


Dr. Jacquelyn D. Elliott

President Emerita

Jacqui is a subject matter expert in all things Strategic Enrollment Management (SEM). Her areas of expertise include recruitment and retention strategies, strategic planning, budgeting, organizational histories, women in leadership, and goal mapping. 

With over thirty years of experience in higher education, she brings expertise in many areas relevant to the challenges of today’s Chief Enrollment Officer. She currently serves as Chief Experience Officer at Blue Rock Search, an executive search firm supporting HR, DEI, Private Equity, and Higher Education C-suite placements. She has served as the Dean of Admissions and Financial Aid at Mary Baldwin College, Associate Vice President of Institutional Advancement at Bridgewater College, and Vice President for Enrollment Management at Tusculum University. Her immediate past faculty appointment as International Liaison Specialist and Clinical Assistant Professor at the University of Missouri—St. Louis (UMSL) and the Gulf University for Science and Technology (GUST) in Kuwait—focused on academic program evaluation, accreditation, and faculty training and development. She also worked as the lead female faculty development trainer for the Ministry of Education, Saudi Arabia for ten years.

Additionally, Jacqui was a research associate at The American Council on Education (ACE) and a grant-sponsored research assistant for the Executive Leadership in Academic Medicine Program (ELAM) hosted by Drexel University. Her dissertation, The American Council Education’s Office of Women in Higher Education: A Case Study of Evolution and Decline was a winner of the national Myra Sadker Dissertation Award.

In 2019, Jacqui was honored to receive AACRAO’s Award of Excellence in International Education. 

In her moments of joy, she loves international travel, riding motorcycles, collecting memories, and pinning down dreams.

Contact Me

Postal Address:

136 East Rosemary Street, Suite 100

Chapel Hill, NC 27514



(423) 823-2022

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