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Higher Education Influencer Marketing: A Step-By-Step Training Course

  • Learn influencer marketing basics
  • Establish how to measure data and determine campaign success
  • Understand FTC guidelines and how to ensure compliance
  • Identify ways to find the right influencers for your institution
  • Determine how to vet your influencers
  • Learn how to execute an influencer marketing campaign from start to finish
  • Identify ways to repurpose your influencer content

Real People. Real Stories. That’s Influencer Marketing.

Reach new audiences and build emotional connections with prospective students and parents! This REV online training course gives you the knowledge and tools you need to incorporate influencer marketing into your higher education digital marketing strategy.

Think You Don’t Need Influencer Marketing? Think Again.

Display ads, emails, and direct mail all serve an important purpose. But students recognize these as marketing tactics, which can lead to a sense of disconnection on the part of your audience.

How do you bridge this gap? Influencer marketing is one option.

Influencers have already cultivated a community of followers who trust them. When they share information about your institution online—today’s word-of-mouth the trust they have earned transfers to your institution, fostering credibility.

By activating influencers as part of your digital advertising strategy, you build emotional connections with your audience in ways that cannot be duplicated through traditional advertising methods.

REGISTRATION & pRICING

course format

  • High-impact online learning modules
  • 5 hours of recorded lecture content
  • Recommended reading
  • Course workbook
  • Additional resources in the form of takeaways, tip sheets, and more
  • End-of-course quiz to assess learning outcome success
  • Certificate of completion for participants who pass the end-of-course quiz