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Storytelling Meets Data: Optimizing Your Communication Flow to Increase Enrollment

  • Understanding the importance of a communication flow and best practices
  • Identifying target audiences and learning how segmentation, timing, and frequency of communications impact effectiveness
  • Learning how to measure current communication flow efficacy and determine best metrics to measure future success
  • Identifying key stakeholders to include in audit process
  • Establishing the multi-channel approach that works best for your institution and your target audiences
  • Understanding the value of personalization and print pieces
  • Exploring ways to weave mission, vision, and values throughout your communication flow
  • Learning how to use your communication flow to tell the school's story and represent your campus
  • Developing your institution's email brand and learning how to craft eye-catching subject lines
  • Creating a plan for maintaining and regularly updating the communication flow

DON'T MISS THIS OPPORTUNITY TO LEVEL UP YOUR INSTITUTION'S RECRUITMENT COMMUNICATIONS!

This course follows the journey of auditing, implementing, updating, and maintaining a communication flow. Every touchpoint in recruitment communication plays a role in a prospective student's decision. Learn how to improve and increase your communication flow's effectiveness through this course.

Registration & Pricing

Course Format

The format for "Storytelling Meets Data: Optimizing Your Communication Flow to Increase Enrollment" includes:

  • High-impact online learning modules
  • Over 20 hours of recorded lecture content
  • Recommended reading
  • Course workbook
  • Additional resources in the form of takeaways, tip sheets, and more
  • End-of-course quiz to assess learning outcome success
  • Certificate of completion for participants who pass the end-of-course quiz

COURSE MODULES

These sections provide participants access to over 20 hours of self-directed online learning content. The content and curriculum were designed to supplement institutional-specific training about internal systems and procedures, and augment entry-level association training.

MODULE 1: The Importance of Communication Flow

In module 1, participants learn the importance of the communication flow as part of every institution’s recruitment strategy.

  • Section 1: Best Practices Review and Defining Communication Flow Audit, Teams, and Timelines
  • Section 2: Target Audiences and Segmentation
  • Section 3: Channels of Communication and Dissemination

MODULE 2: Diving into Your Audit

In module 2, learners will explore project management tools that can aid the audit process, understand why it's important to review past data, and define process mapping and learn how it can support communication flow audits.

  • Section 4: Project Management Tools  
  • Section 5: Reviewing Past Data
  • Section 6: Process Mapping

MODULE 3: Weaving Your Brand Throughout Your Communication Flow

In module 3, REV students will learn to identify details, data, and stories that make their institution unique. They will gather the right information to create messaging that sells their university to the right individuals.  

  • Section 7: Your Value Proposition
  • Section 8: Telling Your Story
  • Section 9: Representing Your Campus

MODULE 4: Timing, Frequency, and Themes of Your Communications

In module 4, participants will discover the importance of defining a blended communication strategy and establishing the multi-channel approach that works best for your institution and target audiences.

  • Section 10: Timing and Frequency
  • Section 11: Eye-Catching Subject Lines
  • Section 12: Personalization

MODULE 5: Ready, Set, and… Action!!

In module 5, participants will make the move from theory into action by updating and testing communications for their target segment. They will also learn about key factors to consider when planning for and sending print materials.

  • Section 13: Updating Your Communications
  • Section 14: Printers: Volume & Envelopes

MODULE 6: Stay the Course

In module 6, learners will tie everything together to send their messaging, plan for the next cycle, and start working on their next target segment. 

  • Section 15: Execution 
  • Section 16: Create Your Maintenance Schedule
  • Section 17: Starting Your Next Sequence