Episode 12—GAME-CHANGING DIGITAL MARKETING, PART 1
In the first of our Digital Marketing Series, Jay talks to Zosya Popik, a digital marketing expert and consultant to Fortune 500 companies. We discuss the use of digital marketing tactics, how digital is continually changing, the digital eco-system that colleges have to pay attention to, and how colleges must be brand-authentic and channel-appropriate on different digital platforms. Digital marketing is often misunderstood and generally undefined. We’ll touch on some of the basics that all enrollment and marketing managers should know.