Paring Down Search Finds the Right Students

For a university that saw a dip in its enrollment growth, enrollmentFUEL’s microSEARCH^® solution not only brought its numbers back up but surpassed the previous average enrollment increase.

These results were provided for a Southeastern university with Lutheran roots and a satellite campus for graduate students. This university averages approximately 2,100 students.

When the increasing enrollment ceased in 2017, the university’s Vice President for Enrollment Management saw a need to identify the right prospective students and enact a plan to recruit them.

A microSEARCH campaign is smaller in scale than a traditional campaign. It can be rapidly deployed with any or all of the tactics used in enrollmentFUEL’s Student Search solution, including digital advertising, email, social media, and direct mail.

Campaign Elements

• Social media display ads
• Digital ads
• Print
• PURLs and landing pages
• Emails
• Analytics and reporting

This university’s microSEARCH campaign was a success: it helped generate meaningful introductory conversations with students and parents, and provided information about who was actively considering the school. Using the data generated by enrollmentFUEL’s clickCAPTURE technology, the admissions team refined their approach to focus on the students most likely to attend the institution.

For more in their own words, read the Vice President for Enrollment Management's testimonial.