OCTANE—Does Direct Mail Make Sense?
In 2016, Harris Diamond, CEO of the McCann advertising agency, spoke at the National Postal Forum....
Posts about
enrollment marketing
Finding the Names You Need for Your Adult and Graduate Programs
Anyone working in the realm of Adult and Graduate recruitment knows that their biggest challenge is
Top 5 Digital Marketing Tips for Higher Education
Increasing enrollment is at the heart of every marketing goal in the higher education world. Seems...
Post-Pandemic Higher Ed: Seizing Online Opportunities and Confronting Challenges
The COVID-19 pandemic drastically reshaped the landscape of higher education. With the rapid...
Leveraging AI: Creative Photography and Videography in Higher Education
Mention the term Artificial Intelligence, commonly referred to as AI, to anyone today, and their...
5 Ways to Reach Your Target Audience on TikTok
Are you looking for new ways to reach your target audience and engage with them on social media?...
Changing Privacy Restrictions and What They Mean for Enrollment
We hope you had an opportunity to join the College Board webinar on Wednesday, March 29, 2023....
AI and Admissions: Academic Integrity and Innovation Intersect
If it seems like news about ChatGPT and other AI tools is everywhere, you’re right—not to mention...
Bona Fide Pride: The Benefits of a Strong Student Ambassador Program
Higher education enrollment management professionals and marketers often share a similar goal: How...