OCTANE—Does Direct Mail Make Sense?
In 2016, Harris Diamond, CEO of the McCann advertising agency, spoke at the National Postal Forum....
Posts about
branding
Leveraging AI: Creative Photography and Videography in Higher Education
Mention the term Artificial Intelligence, commonly referred to as AI, to anyone today, and their...
AI and Admissions: Academic Integrity and Innovation Intersect
If it seems like news about ChatGPT and other AI tools is everywhere, you’re right—not to mention...
Authenticity Still Matters in Your Enrollment Management Strategy
In our age of carefully curated social media feeds featuring beautifully filtered photos, it can be...
Why your logo matters in your marketing
Logos—yes, you could be talking about the philosophical notion describing the principle of order of...