OCTANE—Does Direct Mail Make Sense?
In 2016, Harris Diamond, CEO of the McCann advertising agency, spoke at the National Postal Forum....
In 2016, Harris Diamond, CEO of the McCann advertising agency, spoke at the National Postal Forum....
The Free Application for Federal Student Aid (FAFSA) is usually the first step for students trying...
The 2024-25 Free Application for Federal Student Aid (FAFSA) process has hit a...
To rephrase Mark Twain, the reports of email's death have been greatly exaggerated—for now. It...
Timely execution is critical for the success of any campaign. When it comes to launching a Student...
We hope you had an opportunity to join the College Board webinar on Wednesday, March 29, 2023....
Enrollment Management leaders need data to share with campus partners, set goals, and motivate...
After nearly 30 years in enrollment management, I’m going to say it: successful recruitment starts...
Customer Relationship Manager (CRM) software programs have given the recruitment process an...