Dr. Laralee Harkleroad

Laralee Harkleroad is an educational administrator and evidence-based practitioner with a broad array of expertise in educational settings. With nearly two decades of experience, she is passionate about transforming lives and communities through education and technology. Her career spans enrollment management, strategic planning, marketing, advancement, and programmatic design. Dr. Harkleroad partners with organizations seeking to grow and transform their culture, with an emphasis on recruitment and retention strategies, organizational change management, and branding. In 2019, Laralee was nominated to be a member of theTennessee Independent Colleges & Universities Association (TICUA) Advancing Leaders Summit. She was also named to the 2020 class of 40 Under Forty by Tri-Cities Business Journal. Dr. Harkleroad enjoys working with tomorrow’s leaders in the classroom, guest lecturing for Johns Hopkins University, and serving various universities as an adjunct professor. Her research focuses on the relationship between retention and student satisfaction within educational settings. She holds a Doctor of Education degree in leadership and learning in organizations from Vanderbilt University’s Peabody College.

Empowering Enrollment Staff Through Professional Development

We all know the value of ongoing professional development for employees at every level of an organization, but the potential team-wide benefits for today's higher education enrollment office are often overlooked.

 

After all, the enrollment team encompasses a wide range of roles, each requiring its own specific skill sets. Often tasked with recruiting more students with fewer resources, many enrollment teams require at least some staff members to wear more than one hat, which makes keeping professional development top-of-mind more challenging than ever. However, savvy SEM leaders have not lost sight of its importance.

 

Let's explore the value of ongoing professional development for enrollment staff in higher education institutions.

 

Post-Pandemic Higher Ed: Seizing Online Opportunities and Confronting Challenges

The COVID-19 pandemic drastically reshaped the landscape of higher education. With the rapid...

The time to build the habit of marketing testing is now

While the idea of being able to master any skill after 10,000 hours of practice has been debunked,...