The Evolution of communication flows: a 360° Journey
Recently, I traveled to visit clients and stopped on my way back home to visit with a former...
Student Search
Emailing Unengaged: Adapting to Succeed Today and Tomorrow
Enrollment managers have been trained to squeeze everything they can out of their prospective...
microSEARCH™—A Small Solution with Big Wins and How it Can Help You
In 2009, I met with Christoph Guttentag of Duke University. Our conversation covered many topics,...
How and Why College Students Select an Institution
I recently went to dinner with a friend of mine. The dinner was fabulous, the company even better,...
Retargeting Ramps Up
Enrollment professionals have long been skilled at reengaging students through multiple platforms...