The Evolution of communication flows: a 360° Journey
Recently, I traveled to visit clients and stopped on my way back home to visit with a former...
strategic enrollment management
Madison Square Garden, Here We Come: Recruiting Adult & Graduate Students
When it comes to graduate and adult recruitment, there are many moving parts. Unlike the...
From Clay to Gold: Leadership Lessons Among Chaos
“It was the best of times, it was the worst of times.” To me, it seems Charles Dickens described...
Emailing Unengaged: Adapting to Succeed Today and Tomorrow
Enrollment managers have been trained to squeeze everything they can out of their prospective...
Aligning New Board Members to Your Way of Thinking
Even before the upheavals caused by the global pandemic, college and university boards have...
microSEARCH™—A Small Solution with Big Wins and How it Can Help You
In 2009, I met with Christoph Guttentag of Duke University. Our conversation covered many topics,...
How and Why College Students Select an Institution
I recently went to dinner with a friend of mine. The dinner was fabulous, the company even better,...
Retargeting Ramps Up
Enrollment professionals have long been skilled at reengaging students through multiple platforms...