Jay is a seasoned leader of enrollment management, strategic planning, funnel development, university branding, targeted student search, CRM implementation, predictive modeling, financial aid leveraging, communication plan development, retention modeling, organizational structure and market expansion. Over the course of 28 years in higher education, Jay has led strategies that have increased new student enrollment 40% while balancing financial aid, net tuition revenue and student profile. Jay’s career has spanned from time spent as a road warrior to the cabinet and boardroom. He has served as the of Director of Admissions at Bethel University, Dean of Admissions and Vice President for Enrollment Management at Drury University and the Vice President for Enrollment Management at Clarke University. Throughout his three-decade career, the demographics, recruiting landscape and enrollment strategies have changed dramatically. Adaptability has been his trademark for success. “Enrollment leaders who are prepared to adapt to new realities and make course corrections will have the greatest opportunity for sustainable growth!” Jay has found opportunities to serve several organizations including AACRAO, MNACAC, NACAC, and on NACCAP’s Board of Directors. Coming from a family of many educators, he’s also taught the practice of leadership to aspiring young college leaders. Jay and his wife Laurie enjoy cycling, hiking, antiquing, exploring the beauty of God’s creation and just about any baseball game.
Enrollment managers have been trained to squeeze everything they can out of their prospective student inquiry list. In the late stages of the recruitment cycle, this is often called “non-responder recruiting.” In other words, you did everything you could with your name purchase/inquiry list, and for a subset of students, recruiting activities didn’t produce any meaningful engagement.
