Solutions / Parent Campaigns
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Parent Campaigns

You know getting in front of prospective students is important, but have you been neglecting their parents or guardians? 

These influencers are crucial when it comes to deciding which college or university a student attends, which is why we’ve carefully crafted parent campaigns with them specifically in mind. 

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Our Approach

Multichannel marketing solutions with targeted messaging are impactful at all steps of the funnel. Rather than highlight campus life and activities, messaging may focus more on financial aid, campus safety, and job outlook after graduation. 

Your dedicated account manager and project manager will collaborate with you to develop compelling copy and creative that fits in with your brand guidelines. 

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Sample Solutions

  • Personalized postcard 
  • Emails 
  • Household email appends 
  • Digital advertising 

Why Choose Us?

Influence the influencers!

Higher Education Experts

We specialize in this industry and have sat in your seat!

Impactful Campaigns

Our parent campaigns have generated increased interest for our partners.

Collaboration

We get in the weeds with you and regularly touch base to assess campaign progress.

Do You Have the Resources to Take Search In-House?

We provide expert guidance to map your strategy, assess your resources, and leverage your CRM investment. Contact us today to get started!

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Universities of all types love enrollmentFUEL

From flagship universities looking for undergraduate enrollment to graduate and online enrollment.

  • “We were already impressed with the results of a recent enrollmentFUEL search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”

    Dr. Brian Swords
    Former Vice President | Southern Wesleyan University
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