Solutions / microSEARCH®

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microSEARCH^®

You’ve got big goals but a limited budget—microSEARCH^® is here to help. Whether you’re looking to test new markets, develop program- or audience-specific pipelines, or supplement your larger Search campaigns, this tactic offers the tools you need to reach your goals.

Connect With Us

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Our Approach

We understand the importance of every marketing dollar, which is why our approach blends precision and efficiency. Your dedicated account manager and project manager will work closely with you to create a cohesive campaign.

Powered by our Target Market Analysis and an omni-channel marketing approach, microSEARCH allows you to “test the waters” before fully committing to a larger Search campaign.

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What’s Included?

Biweekly strategy sessions and regular communication from our team
Name buy strategy and purchasing assistance from an enrollment strategist (up to 30,000 names) using Target Market Analysis
Postcard to 10,000 prospects
1 month of display and social media ads
6 unique, targeted emails with designed headers and footers (our team works behind the scenes to ensure maximum email deliverability)
matchBACK technology to uncover stealth web visitors and provide valuable insight into their activity
All data cleansing, reporting, and scoring for the campaign
All copywriting, graphic design, and HTML programming for the campaign
End-of-campaign ROI reporting

Why Choose Us?

An affordable Search solution backed with unrivaled guidance.

Expert Guidance

With dedicated support from a team of experts, you’ll receive valuable insights and recommendations every step of the way.

Cost-Effective Testing

Test the waters with a small-scale campaign before committing to larger, more expensive strategies.

Comprehensive Service

From strategy to execution, we manage every aspect of the campaign—including creative, technology, and data reporting—so you don’t have to.

Don’t Break the Bank with Your Search Strategy

Our budget-friendly, pared-down Search solution brings you quality prospects for the right price.

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Universities of all types love enrollmentFUEL

From flagship universities looking for undergraduate enrollment to graduate and online enrollment.

“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”

Scott Schultz

Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”

Catie Taylor

Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”

Dr. Brian Swords

Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”

Dr. William (Bill) Brown

Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”

Jill Griffin

Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”

Dr. Tony Floyd

President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”

Claressa Morton, Ph.D.

Vice President of Enrollment Management and Student Success | Shenandoah University