Solutions / Display Advertising

image of person using a laptop surrounded by icons in relation to digital marketing | Higher Ed Marketing & Student Search Services | enrollmentFUEL

Display Advertising

Programmatic display advertising is a powerful tool for enhancing your school’s brand awareness strategy. By leveraging name buy lists or targeted profiles, these ads ensure your message reaches the right audience effectively. enrollmentFUEL’s expert team collaborates closely with you to create mobile- and web-optimized ad designs featuring compelling taglines and strong calls-to-action.

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Our Approach

Our comprehensive display advertising strategy is designed to deliver measurable impact:

Precise Targeting: Reach prospective students and key influencers in a single campaign using advanced household targeting.
Custom Ad Creative: Develop optimized ad designs in three strategically sized formats to ensure compatibility and visibility across multiple platforms.
Clickers (for Lists): When running ads to a list, we provide clicker names to your team to show you who has interacted with the ads.

This strategic approach ensures your school’s brand remains visible, relevant, and impactful across a broad digital landscape.

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What’s in Store for You?

Display advertising offers numerous advantages for schools seeking to expand their reach:

Enhanced Brand Awareness: Build recognition and credibility for your institution among a wide, targeted audience.
Broad Audience Reach: Effectively connect with prospective students and their influencers through precise targeting.
Emotional Engagement: Leverage visually compelling designs to foster connections with your audience.

With its versatility, display advertising can support every stage of the enrollment funnel, making it an essential component of your digital marketing strategy.

Why Choose Us?

Our digital experts regularly optimize your ads and provide weekly updates!

Collaborative, Creative Solutions

Collaborate with our team to design visually striking ads paired with persuasive taglines and calls-to-action.

Digital Experts

Our digital team’s sole responsibility is to optimize your ad campaigns and pivot when necessary.

Proven Track Record

Leveraging data-driven strategies, we’ve helped higher education institutions achieve measurable success in their advertising efforts.

Serve Ads Where Your Ideal Students Spend Their Time

Our digital experts place ads on the sites and apps where your target audience exists. Frequency, creative fatigue, and engagement are monitored daily!

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Universities of all types love enrollmentFUEL

From flagship universities looking for undergraduate enrollment to graduate and online enrollment.

“enrollmentFUEL stepped in and up for Point big time in digital marketing. We had an urgent, immediate need so that we did not go digitally dark. Their creative team came up with some quick strategies to get our brand out there while also working with us on a long-term strategy where we could be more intentional on who we were reaching within a very tight budget. The creative artwork always impresses me, and I appreciate that they are willing to challenge me in trying new things that may be better aligned with best practice that I may not have knowledge of. They keep me informed on productivity, changes, and are a true partner in the business. I HIGHLY recommend enrollmentFUEL for your digital marketing needs!”

Rusty Hassel

Chief Enrollment Officer | Point University
“enrollmentFUEL has been an amazing partner for Southern Wesleyan University and our digital presence. Their targeted digital campaigns have boosted our admissions funnel and increased brand visibility, and I value their expertise in helping us reach our target audiences. FUEL has contributed to our growth across various campaigns, including graduate, traditional, transfer, military, and parents.”

Jennifer Walker

Director of Marketing | Southern Wesleyan University
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”

Scott Schultz

Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”

Catie Taylor

Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”

Dr. Brian Swords

Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”

Dr. William (Bill) Brown

Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”

Jill Griffin

Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”

Dr. Tony Floyd

President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”

Claressa Morton, Ph.D.

Vice President of Enrollment Management and Student Success | Shenandoah University