Your digital presence plays a pivotal role in influencing prospective students and their decision-makers. From landing pages to email campaigns and digital ads, every interaction helps shape how your institution is perceived.
But how can you be sure your marketing efforts are truly effective?
That’s where enrollmentFUEL’s Digital Marketing Assessment comes in. Our team of expert strategists and programming specialists brings a fresh, third-party perspective to identify what’s working (and what can work better) so you can elevate engagement, optimize performance, and make the most of your marketing investment.
Solution Overview
Our assessment is fully customizable based on your institution’s goals and challenges. You can choose one focus area or all of them:
Landing Page Audit Analyze up to 8 landing pages for user experience, messaging clarity, and conversion strength. This includes AI-assisted heatmapping, cross-browser testing, and Microsoft Clarity reporting (first month included).
Email Strategy & Design Review Get deep insights into your email strategy, including design impact, deliverability, and audience engagement. This includes email validation and Google Postmaster monitoring over 4 months.
Advertising Spend Analysis Uncover ways to make your ad dollars go further. We’ll assess current campaigns and offer optimization strategies to increase ROI.
Audience Development & Keyword Strategy You will receive training and support on identifying, reaching, and converting the right audiences using smart keyword targeting and profile development.
Custom Focus Areas Need help in other areas? Let’s talk. We can tailor this solution to any digital marketing initiative you’re exploring.
Our Approach
Tailored to Your Team We meet you where you’re at. Every assessment is customized to your team’s structure, goals, and available resources.
Collaborative Process We don’t just hand you a report—we walk you through the findings, explain the recommendations, and answer every question so you feel confident taking action.
AI-Enhanced, Human-Led We leverage AI tools to analyze landing page effectiveness and surface insights, but strategic decisions come from real marketing professionals who are putting human eyes on every piece of your content and data.
Why Choose Us?
You won’t be left in the dark to strategize.
Dedicated Team
Our experts walk you through their analysis and help you make informed decisions based in up-to-date research and data.
Collaborative Partnership
We work closely with your team throughout, offering full transparency on recommendations while aligning with your institutional goals.
Involved & Actionable
Our team will assess your needs and provide easy-to-follow direction and instruction for implementing new strategies.
Validate Your Efforts with the Digital Marketing Assessment
Don’t waste money trying strategies that don’t bring in revenue. Team up with enrollmentFUEL to nail down what works for you.
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
“enrollmentFUEL’s analysis saved us time and money by refining our list purchases and focusing on high-potential students.”
Kenton Hargis
Senior Director of Admission | University of Evansville
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott Schultz
Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie Taylor
Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian Swords
Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) Brown
Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill Griffin
Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony Floyd
President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.
Vice President of Enrollment Management and Student Success | Shenandoah University
