Solutions

Student Search

Reach tuition and revenue goals

Effectively deploy your resources to focus on the leads

Today, the best results come from Student Search campaigns combining online and offline tactics. bannerDIRECT™ is enrollmentFUEL’s proprietary digital marketing solution. It offers you all the digital tools you need, including IP targeting,
geotargeting, geofencing, re-targeting, and social advertising.

Slate Preferred Partner

Solutions for the Slate Community

Slate Preferred Partners have a deeper understanding of the Slate product

The slateEDUCATE™ peer consulting team has both Slate CRM and enrollment management expertise. We can help you with:

microSEARCH™

Tailored Tactics for Targeted Results

Campaigns are deployed quickly and efficiently

Every campaign includes compelling copy and creative design to showcase your institution. Campaigns can include any or all tactics used in traditional Student Search, such as:

smartSEARCH™

Geodemographic Research

By using predictive modeling, we can identify segmentation opportunities

By using predictive modeling, we can identify segmentation opportunities and make resource allocation recommendations.

smartSEARCH is also effective for schools who are considering new markets, adding new programs, interested in
increasing applications and reducing melt, and finding students who fit financial profiles.

ghostVOICE™

Cost-effective solution

A friendly voice message is an effective touch

Today, the best results come from Student Search campaigns combining online and offline tactics. bannerDIRECT™ is enrollmentFUEL’s proprietary digital marketing solution. It offers you all the digital tools you need, including IP targeting,
geotargeting, geofencing, re-targeting, and social advertising.

Use ghostVOICE to:

• Invite students to visit or attend an open house
• Share the benefits of early application
• Inform students about a scholarship or financial aid

matchBACK™

This allows us to identify IP addresses for website visitors.

matchBACK technology can enhance your overall digital marketing

matchBACK is particularly useful for institutions looking for digital marketing support for graduate programs and to identify potential adult students. With matchBACK, you can:

• Identify visitors to graduate program and adult student website pages by household
• Initiate direct mail in support of your program to the household
• Correlate inquiries with website visits to help identify where to focus attention and resources

teleCONNECT™

Telecounseling

Amplify the voice of your institution

Our enrollment experts will develop scripts, provide training, and monitor quality. We can help with calling campaigns for many purposes, including:

• Sharing information on financial aid and answering questions
• Pre-awarding scholarship calls
• Inviting students and their families for a visit or an open house
• Generating applications and deposits
• Supporting intentions campaigns
• Spreading the word about a new program or initiative

Consulting Services

Bold enrollment leaders innovate.

They transform departments, lead the charge to new markets

We can assist with:

• Strategic Enrollment Management (SEM)
• Admission and recruiting strategies
• Training on selling skills, selling value, and more
• Financial aid consulting
• Environmental scans
• Communication flow audits
• Website and social media audits
• Student Search strategies
• Bringing Student Search Campaigns in-house
• Strategic assessment and planning
• Goal mapping
• On-boarding and staff orientation
• Retreat plan development and facilitation
• Student retention
• Enhanced CRM functionality, including Slate and EMAS set-up

To schedule an introductory conversation, please contact Dr. Elliott at jacqui.elliott@enrollmentfuel.com

IP Targeting & More

Today, the best performing Student Search campaigns include online digital marketing

Amplify the voice of your institution

Our digital experts can assist you with strategies including:

• IP targeting
• Geotargeting
• Geofencing
• Re-targeting
• Social advertising on all channels
• YouTube advertising
• Microsite and landing page development

Behavioral Scoring

Today, the best performing Student Search campaigns include online digital marketing

Behavioral scoring gives enrollment management professionals the insight they need

Using clickCAPTURE™ technology, an inquiry on a response path who clicks on a predetermined link will be tagged with a cookie (also known as a tracking pixel).

Once an inquiry is tagged, subsequent clicks on your website, or on defined landing pages, are captured. All these actions contribute to a score based on behaviors and offer insight about topics of interest.

To see an example of a meritBADGING report, please contact Dr. Elliott at jacqui.elliott@enrollmentfuel.com.