Solutions
Enrollment Marketing
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Adult & Graduate Lift
With an ever-changing digital landscape, you need a partner who optimizes your ads regularly and can pivot at a moment’s notice.
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Application Boost
Get the lift you need during the most crucial time of the recruitment cycle: application season.
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microSEARCH®
Test new markets, develop audience-specific pipelines, or supplement your larger Search campaigns, for under $50K.
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Name Buy Assistance
Our name-buying process focuses on quality over quantity, aiming to target the right audience for your institution.
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Parent Campaigns
Influencers are an important part of a student’s college decision, which is why including them in your marketing strategy is paramount!
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Phone Campaigns
Free up bandwidth and create impact further in the funnel with our Telecounseling and Ringless Voicemail solutions.
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Retention Services
This suite of solutions is designed to keep your students engaged, supported, and on track to graduate.
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Student Search
From full-funnel Search campaigns to Student Search in-house support, we offer customized tactics built for your institution’s specific needs.
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Target Market Analysis
Focus your recruitment efforts by using data about student behavior based on your enrollment history and important demographic information.
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Yield Solutions
Transform your yield strategy with a plethora of services designed to engage, inform, and convert accepted students into deposited students.
Digital Marketing
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Digital Marketing Assessment
From landing pages to email campaigns and digital ads, every interaction helps shape how your institution is perceived. But how can you be sure your marketing efforts are truly effective?
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Display Advertising
From list-based ads to profiles, our team works with you to develop and place mobile-optimized ads.
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Geofencing
Go beyond location targeting by layering audience profile insights onto specific geographic areas.
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Google PPC Search Advertising
Gain prominence in Google’s search results with these keyword-targeted ads that are great for lead generation.
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Influencer Marketing
Activating influencers as part of your marketing strategy helps build authentic, emotional connections with prospective students.
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Look-Alike Modeling
Look-alike models use data analysis and machine learning to find new prospective students with characteristics similar to your current student body.
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Retargeting
By placing tracking pixels on relevant pages of your website, we capture prospective students and deliver tailored ads with clear calls-to-action.
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Search Engine and AI Optimization
Our SEO/AI experts provide a review of your site and make practical, actionable suggestions to help you climb the search engine results list.
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Short-Form Video Consulting
Our consulting services are designed to help you create short-form videos that resonate with your audience and achieve your goals.
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Social Media Advertising
Our team is ready to design and place ads on the social channels where your target audience is most likely to engage.
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Stealth Visitor Tracking
Your web traffic is a hotbed of information about prospective students. Wouldn’t it be nice to know who they are?
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Streaming Advertising
Connected TV, pre-roll, and streaming audio advertising help build brand awareness while also encouraging further-in-the-funnel actions.
Consulting & Training
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Communication Flow Support
Get high-impact creative built on a foundation of enrollment expertise, or have us audit your current communications.
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Customized Consulting & Training
Say goodbye to uncertainty and hello to data-driven strategies that lead to measurable results.
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SEM Effectiveness Study
Say goodbye to uncertainty and hello to data-driven strategies that lead to measurable results.
Slate Solutions
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Slate Communication Flow
We can audit, create, or install your communications, including email, SMS messages, and print.
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Slate Help Desk Support
Whether you need support for a new Slate Captain or your team is bogged down by troubleshooting, our Slate Coaches are here to help!
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Slate Implementation Support
Our team’s Slate experience is instrumental in helping you reimagine how you can best use Slate.
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Slate Instance Audit
A Slate audit is the perfect way to ensure your instance is working as efficiently and consistently as possible.
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Slate Portals
Our Slate team can help you by evaluating and updating your existing portals or creating new ones.
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Slate Report Building
We help your team quickly access the data they need to make informed decisions and dig in to understand your data structure and institutional goals.
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Slate Training
Whether you want training on querying with configurable joins or how to help your counselors use Slate daily, we can help.
Financial Aid
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Aid Optimization & Strategy
Enhance student yield and meet enrollment goals by crafting merit- and need-based financial aid strategies that align with both student needs and institutional objectives.
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Communication Improvement
Our consulting services help institutions simplify complex cost and aid information, ensuring prospective students and families clearly understand their options and feel confident in their college decision.
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Efficiency & Effectiveness Studies
Explore the organizational effectiveness of the financial aid office and provide recommendations to improve efficiency, systems operations, and student service.
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Financial Aid Consulting & Training
Our coaching and training services are designed to equip individuals and teams with the knowledge, strategies, and confidence needed to excel in today’s dynamic enrollment management environment.
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Net Price Calculators (Slate CRM)
Clearly convey affordability while delivering an intuitive and engaging user experience.