Articles

I’ve always been an early adopter. I always tried to do things first. In the sixth grade, I was one of the first to part my hair down the middle, and in high school, I was one of first to add a power booster in the trunk of my car to amplify sound. In college, [...]

I’m starting to like email again. For many years, I was down on email. I still think it works better when it is combined with mail, but for many years, I was worried that email was going to die before it really got started.I’ve always preached the importance of the mail moment. The cornerstone stat [...]

In the past few months, I’ve been on campuses where I’ve discovered inquiry pool sizes ranging from 17,000 to 100,000 students. Initially, looking at the numbers, the one thing we can be certain of is that there will be a lot of soft leads in almost any school’s inquiry pool. In most cases, I would go [...]

A lot of enrollment professionals exert energy and effort looking for a silver bullet to solve the enrollment woes of their institution. From new vendor solutions to reorganization of office structure, everything is considered. Often, desperate times call for desperate measures, and expensive consultants are hired to correct the problems, often without successful outcomes. Strategic […]

Recently I met with a client who we had helped reach a pretty significant enrollment milestone. Like so many of my clients actually, this client teaches me something new almost every time we meet. This lesson I had already learned over and over. Data is king! Data is a pretty hot topic in many circles [...]