Articles
We all make mistakes from time to time, but the trick is to only make the same mistake once. And so, having created, evaluated and reviewed thousands of direct mail packages around the world, I’d like to share some mistakes that I have seen over and over again.
The community college system across the United States has approximately 2.1 million full-time college students and 3.7 million part-time college students enrolled each year according to the Community College Research Center. In 2017, 34% of the undergraduate students enrolled at an institution of higher education were attending a public two-year college. According to a recent […]
Some flights have rough landings. Pilots hit the runway hard. They slam the brakes, surprising passengers who jerk forward, barely managing to hang onto their cell phones. It’s an unpleasant way to end a trip. For first-time travelers, it also leaves a very negative impression. During my time in student affairs, I noticed that the […]
Have you experienced a reluctance by your financial aid office to award financial aid to prospective students until everything in the student’s file is “READY” to go and everything is perfect? Aid officers often don’t like to extend a projected financial aid award. When this is the case, you may be experiencing “Financial Aid Perfection […]
During my career, I have served as the lead strategist for several tuition resets, either as a part of an institution’s strategic leadership team or as a consultant. Before implementing this strategy, the leadership must prepare a financial model, best overseen and reviewed by an experienced outside consultant. The consultant should support that the desired […]
It’s Yield Season: Are Your Admission and Financial Aid Teams Collaborating to Meet Your Goals? While most training is done in the fall, it is never too late for a quick refresher on important information. • Meet with the admission and financial aid staff to make sure they all understand any changes to the financial […]
For most enrollment management professionals, January 27th passed without much notice. Yet one event that took place on that day affects every college and university. Postal rates rose. First class stamps saw the largest increase in three decades with the price rising 10%, from $.50 to $.55. Non-profit presorted mail prices also rose. While this […]
We have passed the fall mile markers. September/October travel season. Check. Thanksgiving. Check. December 1. Check. January 1. Check. Enrollment managers now find themselves speeding headlong into yield season and asking questions. Did Student Search produce quality prospects at the top of the funnel? Did the travel plan support the goal? Is the communication flow […]
Email has been around since 1971. Ray Tomlinson (April 23, 1941 – March 5, 2016) is credited with inventing it, but it didn’t really take off until 1989 when Lotus Notes released the first consumer email software program. In 1996, Microsoft released a competing product, known as “Internet Mail and News 1.0, and later renamed […]
