Retention Services

Enrollment Marketing
Higher Ed Marketing & Student Search Services | enrollmentFUEL

We understand that student retention is key to your institution’s success. That’s why we’ve crafted a suite of solutions designed to keep your students engaged, supported, and on track to graduate. Whether you’re looking to boost persistence rates, enhance customer service, or reconnect with former students, we have the expertise and tools to help you succeed. 

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Our Approach

We don’t believe that “one size fits all,” which is why our team will spend time getting to know your institution’s needs before recommending solutions.  

After our partnership is established, you’ll have a dedicated account manager and project manager walking you through every step of the campaign!  

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Sample Retention Services

  • Retention communication plan 
  • Re-engagement plan for former students 
  • Persistence analysis 
  • Strategic Enrollment Plan 
  • Customer service training 

Why Choose Us?

Higher Education Experts

Your dedicated account manager and project manager have sat in your seat and are committed to your success!

Tailored Solutions

Our team listens to your institution’s needs and recommends solutions that fit best. 

Your Trusted Advisors

We believe in teaching our partners and meeting them where they’re at.

Don’t Miss Out on Unlocking Your Enrollment Potential

Ready to take your enrollment management to new heights? Let us help you navigate the path to success with our SEM Effectiveness Study. Say goodbye to uncertainty and hello to a brighter future. Contact us today to get started on this transformative journey.

Phone Campaigns

Enrollment Marketing
image of person using a mobile device

Our phone campaigns are designed to free up your bandwidth and create impact further in the funnel. Whether you want to encourage students to complete their FAFSA or attend an on-campus event, our phone campaigns are a great addition to your current recruitment efforts. 

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Telecounseling

enrollmentFUEL’s Telecounseling service provides calling and texting support, saving your team priceless time. Our seasoned and friendly telecounselors support all types of action-based campaigns for institutions that want outside assistance to tackle time-consuming transactional calls or increase outbound contacts for recruiting. enrollmentFUEL develops scripts, trains, makes calls, sends texts, and monitors quality. 

Higher Ed Marketing & Student Search Services | enrollmentFUEL

Ringless Voicemail

This cost-effective, Ringless Voicemail solution delivers messages to mobile phones and effectively spreads the word about scholarships, application and deposit dates, campus visit opportunities, and more. Why waste valuable dialing time on transactional calls when enrollmentFUEL’s Ringless Voicemail solution can spread the word for you? 

Why Choose Us?

Calling support that frees up your bandwidth!

Custom Scripts

We help you develop scripts for your phone campaigns to make sure your call-to-action is clear.

Detailed Reporting

Easily identify which contacts have engaged and what follow-up is needed.

Collaboration

Your account manager and project manager collaborate with you every step of the way.

Give Your Digital & Search Endeavors a Boost

Contact us today to learn more about our full-service Search, in-house Search, microSEARCH®, and digital marketing solutions.

Name Buy Assistance

Enrollment Marketing
Person using laptop

Are you guilty of purchasing tens of thousands of names in hopes a small percentage will convert? Our name buying process focuses on quality over quantity, aiming to target the right audience for your institution. 

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Our Approach

Our name buy specialists have expertise with a variety of prospective student list sources. Whether you need help developing a name buy strategy or having a partner take on the heavy lifting of purchasing the names, our team has a solution for your needs. 

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How It Works

Effective collaboration with your team is essential for identifying and capitalizing on the best name buys. By researching, analyzing, and targeting the right markets, we’ll help you better optimize your recruitment strategy. Our optional Target Market Analysis geodemographic tool will ensure that your name buys are always measurable and supported by predictive data analytics. 

Why Choose Us?

Unrivaled guidance for all your name buy needs.

Name Buy Specialists

We have experience researching, analyzing, and buying names that best match your target audience.

Target Market Analysis

Advanced technology allows us to better identify which prospective students are most likely to respond to your marketing efforts.

Collaborative Process

As your partner, we’ll work closely with you throughout the campaign.

Identify Prospective Students Likely to Respond

Want to make sure your name buys are measurable and supported by predictive data analytics? Contact us today to learn more about our Target Market Analysis solution.

Parent Campaigns

Enrollment Marketing
image of female college student and male guardian/parent | Higher Ed Marketing & Student Search Services | enrollmentFUEL

You know getting in front of prospective students is important, but have you been neglecting their parents or guardians? 

These influencers are crucial when it comes to deciding which college or university a student attends, which is why we’ve carefully crafted parent campaigns with them specifically in mind. 

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Our Approach

Multichannel marketing solutions with targeted messaging are impactful at all steps of the funnel. Rather than highlight campus life and activities, messaging may focus more on financial aid, campus safety, and job outlook after graduation. 

Your dedicated account manager and project manager will collaborate with you to develop compelling copy and creative that fits in with your brand guidelines. 

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Sample Solutions

  • Personalized postcard 
  • Emails 
  • Household email appends 
  • Digital advertising 

Why Choose Us?

Influence the influencers!

Higher Education Experts

We specialize in this industry and have sat in your seat!

Impactful Campaigns

Our parent campaigns have generated increased interest for our partners.

Collaboration

We get in the weeds with you and regularly touch base to assess campaign progress.

Do You Have the Resources to Take Search In-House?

We provide expert guidance to map your strategy, assess your resources, and leverage your CRM investment. Contact us today to get started!

Target Market Analysis

Enrollment Marketing
image of various icons in relation to overall strategy | Higher Ed Marketing & Student Search Services | enrollmentFUEL

Work Smarter, Not Harder

At enrollmentFUEL, we empower institutions to enhance their recruitment strategies through smarter, data-driven decisions. Our Target Market Analysis solution leverages insights from enrollment history and key demographic data to optimize your efforts and improve outcomes. 

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Our Approach

By using comprehensive data, we help your institution make informed, impactful decisions that strengthen connections with prospects. 

  • Optimize Search Campaigns: Identify and target the most promising prospective students with precision.  
  • Strategic Recruitment Travel: Focus outreach efforts on high-potential geographic areas.  
  • Tailored Communication Plans: Develop customized strategies to meet student needs and foster meaningful connections.  
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Key Highlights

Target Market Analysis assists you and your team deeper in the funnel by identifying those most likely to apply and enroll. 

  • Enhanced Recruitment Efficiency: Prioritize efforts on the most promising students and regions.  
  • Data-Driven Insights: Leverage geodemographic and behavioral data to guide decision-making.  

Why Choose Us?

Make the most of your name buy budget!

Proven Expertise

Our team brings extensive experience in analyzing enrollment data to deliver actionable insights. 

Tailored Strategies

We craft solutions that align directly with your institution’s unique recruitment objectives. 

Results-Oriented Solutions

Our data-driven approach ensures your recruitment efforts yield measurable results.

A Customized Search Solution Built for Your Needs

Learn more about our omnichannel, 360° Student Search approach that offers you the best actionable results.

Application Boost

Enrollment Marketing
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Providing a boost to your application efforts is simpler than you think. Our experts will develop a targeted approach, uniquely customized to your team’s needs, that helps provide the lift you need during the most crucial time of the recruitment cycle: application season. 

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Our Approach

With a strategic and intentionally timed cadence of action steps, you can help students realize the benefits of applying to your institution. Our higher education experts will be there to guide you every step of the way! 

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Strategic Solution Examples

  • Emails to engaged inquiries and prospects with high behavioral scores from predictive modeling  
  • Targeted digital ads with messages in your brand and voice served to your top inquiries 
  • Innovative direct mail pieces to select audiences of prospects and their parents for optimal reach 
  • A calling campaign conducted by highly trained initial intake counselors, leaving your counseling staff the time and energy for in-depth conversations with prospective students 

Why Choose Us?

Boost your applications with a customized solution!

Higher Education Experts

Our account managers and project managers have been in your shoes and want to see you succeed.

Custom Campaigns

You have unique needs, which is why you need a custom solution.

Regular Reporting & Guidance

We don’t just deliver reports, we make sure you understand them.

Don’t Stop Your Recruitment Efforts at the Application Level!

Your institution is unique, which is why our yield solutions are custom-built to your needs. From emails to telecounseling campaigns, we have a wide range of offerings to help convert your applicants to deposited students!

Yield Solutions

Enrollment Marketing
image of various icons in relation to higher ed marketing | enrollmentFUEL | Student Search

Transform your yield strategy with a suite of services designed to engage, inform, and convert accepted students into deposited students. Our solution provides an all-inclusive approach, combining personalized communication, professional support, training, and targeted outreach.

image of person using a mobile device with communication icons | Higher Ed Marketing & Student Search Services | enrollmentFUEL

Our Approach

Your institution is unique, which is why our yield solutions are custom-built to your needs. From emails to influencer campaigns, we have a wide range of offerings for your budget!

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Sample Yield Solutions

  • Multi-touch email and texting campaigns
  • Financial aid calling support 
  • Display and social media advertising 
  • Influencer marketing campaigns 
  • Telecounseling training 
  • Financial aid training 
  • Custom mailers 

Why Choose Us?

Get more deposits!

Added Bandwidth

Our team acts as an extension of your team, giving you added bandwidth.

Collaborative Approach

We work together throughout your campaign, so everything is cohesive and follows your brand guidelines.

Higher Education Experts

Your dedicated account manager and project manager have sat in your seat and are committed to your success!

Retention is Key for Your Institution’s Success

Getting students to enroll is just the beginning. Explore our suite of solutions designed to keep your students engaged, supported, and on track to graduate.

Adult & Graduate Lift

Enrollment Marketing
image of female graduate student in cap and gown hugging her children surrounded by family | Higher Ed Marketing & Student Search Services | Adult & Grad | enrollmentFUEL

A Strategic Partnership Beyond Media Buying

Our adult and graduate campaigns go far beyond conventional digital advertising. We focus on delivering measurable outcomes through a proactive, hands-on strategy that drives results.

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Our Approach

  • Dedicated Account Support: Collaborate with a dedicated account and project manager who will meet with you regularly to strategize and analyze in-depth reports, ensuring every effort aligns with your goals.
  • Daily Ad Monitoring: Your campaigns are reviewed and optimized every single day, never falling into the “set it and forget it” trap.
  • Comprehensive Reporting: Stay informed with weekly metric snapshots and detailed monthly performance reports, offering clear insights into campaign progress.
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Combine With Stealth Visitor Tracking

Expand your reach with inquiryDETECTOR, our cutting-edge website tracking tool that identifies anonymous visitors at the household level. Many prospective students may not complete a form, but with household data, your team can create personalized communication flows to guide them toward taking the next step.

Why Choose Us?

We’re more than just a media buyer.

Hands-On Support

Our dedicated account and project managers work closely with you to ensure your campaigns are continually optimized and aligned with your institution’s unique goals.

Innovative Technology

Leverage inquiryDETECTOR to uncover hidden audiences and engage stealth visitors, giving your team the insights needed to craft effective outreach.

Tailored Strategies

Each campaign is thoughtfully designed to reflect your institution’s enrollment objectives, ensuring every dollar is spent effectively.

Your Web Traffic is a Hotbed of Information

Learn more about how our matchBACK and inquiryDETECTOR solutions can help you track stealth visitor information.

microSEARCH®

Enrollment Marketing
image of various icons in relation to higher ed marketing | enrollmentFUEL | Student Search

You’ve got big goals but a limited budget—microSEARCH® is here to help. Whether you’re looking to test new markets, develop program- or audience-specific pipelines, or supplement your larger Search campaigns, this tactic offers the tools you need to reach your goals.

image of professionals collaborating around a table | Higher Ed Marketing & Student Search Services | enrollmentFUEL

Our Approach

We understand the importance of every marketing dollar, which is why our approach blends precision and efficiency. Your dedicated account manager and project manager will work closely with you to create a cohesive campaign.

Powered by our Target Market Analysis and an omni-channel marketing approach, microSEARCH allows you to “test the waters” before fully committing to a larger Search campaign.

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What’s Included?

  • Biweekly strategy sessions and regular communication from our team
  • Name buy strategy and purchasing assistance from an enrollment strategist (up to 30,000 names) using Target Market Analysis
  • Postcard to 10,000 prospects
  • 1 month of display and social media ads
  • 6 unique, targeted emails with designed headers and footers (our team works behind the scenes to ensure maximum email deliverability)
  • matchBACK technology to uncover stealth web visitors and provide valuable insight into their activity
  • All data cleansing, reporting, and scoring for the campaign
  • All copywriting, graphic design, and HTML programming for the campaign
  • End-of-campaign ROI reporting

Why Choose Us?

An affordable Search solution backed with unrivaled guidance.

Expert Guidance

With dedicated support from a team of experts, you’ll receive valuable insights and recommendations every step of the way.

Cost-Effective Testing

Test the waters with a small-scale campaign before committing to larger, more expensive strategies.

Comprehensive Service

From strategy to execution, we manage every aspect of the campaign—including creative, technology, and data reporting—so you don’t have to.

Don’t Break the Bank with Your Search Strategy

Our budget-friendly, pared-down Search solution brings you quality prospects for the right price.

Student Search

Enrollment Marketing
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Our Student Search campaigns combine cutting-edge research with current industry trends, and are tailored to your institutional needs, brand, and voice. Using an omnichannel approach, including optimized email flow, digital advertising, direct mail, name buy consulting services, and a data-driven target market approach offers you the best actionable results.

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Student Search In-House

Enrollment leaders face mounting pressure to deliver results while optimizing resources. Bringing Student Search in-house gives you direct control over your recruitment strategy, deeper insights into your data, and the agility to make real-time adjustments—all while fostering valuable institutional expertise.

enrollmentFUEL is your trusted partner for this transition. We provide expert guidance to map your strategy, assess your resources, and leverage your CRM investment. With us, you’ll achieve the perfect blend of autonomy and support for lasting success.

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Why Our Search is Different

We build campaigns based on your institution’s needs. After thorough discovery, our team will recommend tailored solutions that fit your budget. As a trusted advisor, you’ll receive unrivaled guidance from your dedicated account manager and project manager (both will have at least a decade of higher education experience)!

Why Choose Us?

Customized Search solutions that are built with your needs in mind.

Search Options

We can help you determine which Search option fits your needs best.

ROI Data

Provide us with your funnel data and you’ll receive ROI data based on the campaign results, helping you justify your investment!

Higher Education Experts

Your assigned account manager and project manager have sat in your seat and know what it takes to reach your enrollment goals.

enrollmentFUEL has the Student Search Solution for You

Our variety of Search options allows your institution to explore what best fits your needs to meet your enrollment goals.