Influencer Marketing

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Influencer Marketing

Students and alumni offer unique insights into your institution, fostering genuine, meaningful connections that traditional advertising often struggles to achieve.

By integrating influencers into your marketing strategy, you can cultivate emotional, authentic engagement that resonates deeply with your audience. At enrollmentFUEL, our digital marketing experts carefully select influencers from your institution and work with them to craft content reflecting their unique voices and talents. This personalized approach ensures the final product is both impactful and authentic.

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Our Process

Our proven approach ensures your campaigns deliver measurable results:

Strategic Selection and Vetting: We identify and vet students and/or alumni who embody your institution’s values and deeply connect with your target audience.
Detailed Instructions and Guidance: Influencers receive detailed instructions and guidance to create content that aligns with your marketing goals while staying true to their personal style.
Collaborative Review: Your team is involved at every stage, reviewing and approving content to ensure it meets your standards and objectives.

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Why Influencer Marketing Works

Lasting Visibility: Influencer posts remain accessible on social platforms long after the campaign ends, providing ongoing exposure.
Authentic Engagement: Content created by students and alumni fosters trust, credibility, and emotional relatability with your audience.
Increased Community Interaction: Posts encourage meaningful conversations, comments, and sharing, strengthening a sense of community.
Enhanced Search Presence: Influencer content often ranks well in search results, amplifying the long-term reach and value of your campaign.

With social media being a key discovery tool for prospective students, incorporating influencer marketing into your strategy is essential for sustainable institutional growth.

Why Choose Us?

We’ve helped several institutions run successful influencer campaigns!

Expert Strategy

Our experienced team ensures influencers create content that is authentic, impactful, and aligned with your institution’s brand and values.

FTC Compliant

Every campaign is compliant with FTC guidelines to protect your institution.

Collaborative Partnership

We work closely with your team throughout, offering full transparency and ensuring you have final approval on all content before it’s published.

Leverage Your Institution’s Most Popular Voices

Your students have influence with their friends and online community. Learn more about how you can leverage their platforms to expand your institution’s awareness!

Request More Information

Universities of all types love enrollmentFUEL

From flagship universities looking for undergraduate enrollment to graduate and online enrollment.

“enrollmentFUEL stepped in and up for Point big time in digital marketing. We had an urgent, immediate need so that we did not go digitally dark. Their creative team came up with some quick strategies to get our brand out there while also working with us on a long-term strategy where we could be more intentional on who we were reaching within a very tight budget. The creative artwork always impresses me, and I appreciate that they are willing to challenge me in trying new things that may be better aligned with best practice that I may not have knowledge of. They keep me informed on productivity, changes, and are a true partner in the business. I HIGHLY recommend enrollmentFUEL for your digital marketing needs!”

Rusty Hassell

Chief Enrollment Officer | Point University
“enrollmentFUEL has been an amazing partner for Southern Wesleyan University and our digital presence. Their targeted digital campaigns have boosted our admissions funnel and increased brand visibility, and I value their expertise in helping us reach our target audiences. FUEL has contributed to our growth across various campaigns, including graduate, traditional, transfer, military, and parents.”

Jennifer Walker

Marketing Director | Southern Wesleyan University
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”

Scott Schultz

Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”

Catie Taylor

Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”

Dr. Brian Swords

Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”

Dr. William (Bill) Brown

Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”

Jill Griffin

Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”

Dr. Tony Floyd

President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”

Claressa Morton, Ph.D.

Vice President of Enrollment Management and Student Success | Shenandoah University

Social Media Advertising

Digital Marketing / Page 2

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Social Media Advertising

Maximize your school’s visibility by reaching potential students and their influencers on the social media platforms they frequent most instead of spreading your budget thin across every channel.

Our team will work closely with you to understand your goals and ideal target audience, recommending the platforms best suited to achieve your objectives.

Connect With Us

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Our Approach

Our proven approach ensures your campaigns deliver measurable results:

Targeted Platform Selection: We identify the social media platforms that align best with your audience and enrollment objectives.
Custom Creative Development: Each advertisement is tailored with compelling, clear calls-to-action designed to capture attention and drive engagement.
Performance Optimization: Campaigns are continuously monitored and refined to ensure optimal performance and efficient use of your budget.

image of person using a mobile device with communication icons | Higher Ed Marketing & Student Search Services | enrollmentFUEL

Social Platforms

Our expertise spans a wide range of platforms, allowing us to create campaigns tailored to each.

Facebook
Instagram
LinkedIn
Reddit
Snapchat
TikTok
YouTube

Every ad is strategically customized to match the unique audience and features of each platform, ensuring maximum engagement and results.

Why Choose Us?

Our digital experts regularly optimize your ads and provide weekly updates!

Platform Expertise

We specialize in leveraging the strengths of each major social network, ensuring campaigns are optimized for success.

Custom Strategies

Every campaign is uniquely crafted to align with your institution’s goals and resonate with your audience.

Creative Excellence

Our team produces visually striking and engaging ads that stand out and drive meaningful results.

Don’t Navigate the Nuances of Social Media Advertising Alone

enrollmentFUEL is up-to-date and ready to help your institution get the most out of its social media campaigns.

Request More Information

Universities of all types love enrollmentFUEL

From flagship universities looking for undergraduate enrollment to graduate and online enrollment.

“enrollmentFUEL has been an amazing partner for Southern Wesleyan University and our digital presence. Their targeted digital campaigns have boosted our admissions funnel and increased brand visibility, and I value their expertise in helping us reach our target audiences. FUEL has contributed to our growth across various campaigns, including graduate, traditional, transfer, military, and parents.”

Jennifer Walker

Marketing Director | Southern Wesleyan University
“enrollmentFUEL stepped in and up for Point big time in digital marketing. We had an urgent, immediate need so that we did not go digitally dark. Their creative team came up with some quick strategies to get our brand out there while also working with us on a long-term strategy where we could be more intentional on who we were reaching within a very tight budget. The creative artwork always impresses me, and I appreciate that they are willing to challenge me in trying new things that may be better aligned with best practice that I may not have knowledge of. They keep me informed on productivity, changes, and are a true partner in the business. I HIGHLY recommend enrollmentFUEL for your digital marketing needs!”

Rusty Hassell

Chief Enrollment Officer | Point University
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”

Scott Schultz

Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”

Catie Taylor

Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”

Dr. Brian Swords

Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”

Dr. William (Bill) Brown

Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”

Jill Griffin

Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”

Dr. Tony Floyd

President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”

Claressa Morton, Ph.D.

Vice President of Enrollment Management and Student Success | Shenandoah University

Display Advertising

Digital Marketing / Page 2

image of person using a laptop surrounded by icons in relation to digital marketing | Higher Ed Marketing & Student Search Services | enrollmentFUEL

Display Advertising

Programmatic display advertising is a powerful tool for enhancing your school’s brand awareness strategy. By leveraging name buy lists or targeted profiles, these ads ensure your message reaches the right audience effectively. enrollmentFUEL’s expert team collaborates closely with you to create mobile- and web-optimized ad designs featuring compelling taglines and strong calls-to-action.

Connect With Us

image of various icons interconnected in relation to targeting profiles | Higher Ed Marketing & Student Search Services | enrollmentFUEL

Our Approach

Our comprehensive display advertising strategy is designed to deliver measurable impact:

Precise Targeting: Reach prospective students and key influencers in a single campaign using advanced household targeting.
Custom Ad Creative: Develop optimized ad designs in three strategically sized formats to ensure compatibility and visibility across multiple platforms.
Clickers (for Lists): When running ads to a list, we provide clicker names to your team to show you who has interacted with the ads.

This strategic approach ensures your school’s brand remains visible, relevant, and impactful across a broad digital landscape.

Image of person using a laptop | Higher Ed Marketing & Student Search Services | enrollmentFUEL

What’s in Store for You?

Display advertising offers numerous advantages for schools seeking to expand their reach:

Enhanced Brand Awareness: Build recognition and credibility for your institution among a wide, targeted audience.
Broad Audience Reach: Effectively connect with prospective students and their influencers through precise targeting.
Emotional Engagement: Leverage visually compelling designs to foster connections with your audience.

With its versatility, display advertising can support every stage of the enrollment funnel, making it an essential component of your digital marketing strategy.

Why Choose Us?

Our digital experts regularly optimize your ads and provide weekly updates!

Collaborative, Creative Solutions

Collaborate with our team to design visually striking ads paired with persuasive taglines and calls-to-action.

Digital Experts

Our digital team’s sole responsibility is to optimize your ad campaigns and pivot when necessary.

Proven Track Record

Leveraging data-driven strategies, we’ve helped higher education institutions achieve measurable success in their advertising efforts.

Serve Ads Where Your Ideal Students Spend Their Time

Our digital experts place ads on the sites and apps where your target audience exists. Frequency, creative fatigue, and engagement are monitored daily!

Request More Information

Universities of all types love enrollmentFUEL

From flagship universities looking for undergraduate enrollment to graduate and online enrollment.

“enrollmentFUEL stepped in and up for Point big time in digital marketing. We had an urgent, immediate need so that we did not go digitally dark. Their creative team came up with some quick strategies to get our brand out there while also working with us on a long-term strategy where we could be more intentional on who we were reaching within a very tight budget. The creative artwork always impresses me, and I appreciate that they are willing to challenge me in trying new things that may be better aligned with best practice that I may not have knowledge of. They keep me informed on productivity, changes, and are a true partner in the business. I HIGHLY recommend enrollmentFUEL for your digital marketing needs!”

Rusty Hassel

Chief Enrollment Officer | Point University
“enrollmentFUEL has been an amazing partner for Southern Wesleyan University and our digital presence. Their targeted digital campaigns have boosted our admissions funnel and increased brand visibility, and I value their expertise in helping us reach our target audiences. FUEL has contributed to our growth across various campaigns, including graduate, traditional, transfer, military, and parents.”

Jennifer Walker

Director of Marketing | Southern Wesleyan University
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”

Scott Schultz

Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”

Catie Taylor

Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”

Dr. Brian Swords

Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”

Dr. William (Bill) Brown

Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”

Jill Griffin

Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”

Dr. Tony Floyd

President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”

Claressa Morton, Ph.D.

Vice President of Enrollment Management and Student Success | Shenandoah University