Your digital presence plays a pivotal role in influencing prospective students and their decision-makers. From landing pages to email campaigns and digital ads, every interaction helps shape how your institution is perceived.
But how can you be sure your marketing efforts are truly effective?
That’s where enrollmentFUEL’s Digital Marketing Assessment comes in. Our team of expert strategists and programming specialists brings a fresh, third-party perspective to identify what’s working (and what can work better) so you can elevate engagement, optimize performance, and make the most of your marketing investment.
Solution Overview
Our assessment is fully customizable based on your institution’s goals and challenges. You can choose one focus area or all of them:
Landing Page Audit Analyze up to 8 landing pages for user experience, messaging clarity, and conversion strength. This includes AI-assisted heatmapping, cross-browser testing, and Microsoft Clarity reporting (first month included).
Email Strategy & Design Review Get deep insights into your email strategy, including design impact, deliverability, and audience engagement. This includes email validation and Google Postmaster monitoring over 4 months.
Advertising Spend Analysis Uncover ways to make your ad dollars go further. We’ll assess current campaigns and offer optimization strategies to increase ROI.
Audience Development & Keyword Strategy You will receive training and support on identifying, reaching, and converting the right audiences using smart keyword targeting and profile development.
Custom Focus Areas Need help in other areas? Let’s talk. We can tailor this solution to any digital marketing initiative you’re exploring.
Our Approach
Tailored to Your Team We meet you where you’re at. Every assessment is customized to your team’s structure, goals, and available resources.
Collaborative Process We don’t just hand you a report—we walk you through the findings, explain the recommendations, and answer every question so you feel confident taking action.
AI-Enhanced, Human-Led We leverage AI tools to analyze landing page effectiveness and surface insights, but strategic decisions come from real marketing professionals who are putting human eyes on every piece of your content and data.
Why Choose Us?
You won’t be left in the dark to strategize.
Dedicated Team
Our experts walk you through their analysis and help you make informed decisions based in up-to-date research and data.
Collaborative Partnership
We work closely with your team throughout, offering full transparency on recommendations while aligning with your institutional goals.
Involved & Actionable
Our team will assess your needs and provide easy-to-follow direction and instruction for implementing new strategies.
Validate Your Efforts with the Digital Marketing Assessment
Don’t waste money trying strategies that don’t bring in revenue. Team up with enrollmentFUEL to nail down what works for you.
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
“enrollmentFUEL’s analysis saved us time and money by refining our list purchases and focusing on high-potential students.”
Kenton Hargis
Senior Director of Admission | University of Evansville
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott Schultz
Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie Taylor
Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian Swords
Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) Brown
Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill Griffin
Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony Floyd
President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.
Vice President of Enrollment Management and Student Success | Shenandoah University
Your web traffic is a hotbed of information about prospective students. Wouldn’t it be nice to know who they are? With our inquiryDETECTOR and matchBACK solutions, we can help you detect these stealth visitors.
Have a name buy or CRM list? Our matchBACK technology will match those stealth visitors back to your lists and allow you to target those students efficiently and effectively.
inquiryDETECTOR
No list? No problem! With inquiryDETECTOR, we can help you detect stealth information about the household⏤actionable insight at its best.
Why It’s Important
You get real clues to identify engagement, allowing you to focus valuable resources on a smaller group of recruits who are more likely to enroll.
Using behavioral data to trigger tactics can increase inquiries.
It allows you to assess and fine-tune marketing to meet recruiting goals.
Why Choose Us?
Stealth visitors are becoming more and more common.
Dedicated Team
Our experts walk you through the reports and show you how to use that information in your recruitment efforts.
Detailed Reporting
We provide household-level information, plus specific pages that were visited.
Easy Setup
Our team can easily add code to your site once given access to Google Tag Manager (no heavy lifting needed from you!).
Unlock hidden data through Stealth Visitor Tracking
Let matchBACK and inquiryDETECTOR go to work for you to uncover hard-to-pinpoint leads.
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
“enrollmentFUEL’s analysis saved us time and money by refining our list purchases and focusing on high-potential students.”
Kenton Hargis
Senior Director of Admission | University of Evansville
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott Schultz
Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie Taylor
Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian Swords
Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) Brown
Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill Griffin
Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony Floyd
President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.
Vice President of Enrollment Management and Student Success | Shenandoah University
We know it’s getting harder to fill your enrollment funnel by using standardized test-taker lists. That’s why we like to broaden your audience by incorporating look-alike modeling.
Look-alike models use data analysis and machine learning to find new prospective students that are like your current students.
Collaboration is key! We discuss your enrollment goals, determine the best look-alike strategy, analyze your data, apply machine learning to identify behaviors, and build the ideal audience of households.
What to Expect
Kickoff: We discuss your enrollment goals, and which strategies will help you achieve those goals.
Data Request and Evaluation: We identify key data elements, analyze your data, and use machine learning to create a composite profile of the ideal applicant—one likely to apply, enroll, and succeed academically.
Strategies: Do you want to reach new markets? Focus on first-generation students? Improve campus visit attendance? Refine financial aid strategies? We layer those goals over the model to build your audience, then walk you through the results and final strategy.
Marketing: Finally, we start marketing to this new audience via any combination of direct mail and advertising (display, CTV, pre-roll, and social media).
Why Choose Us?
Reach a Wider Audience
Go beyond name buys.
Optimize Advertising Spend
Get in front of the right audience.
Improve Conversions
Focus on those most likely to convert.
Give Your Search Strategy the Boost It’s Missing
Go beyond your traditional Search strategy by reaching students outside your name buy.
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott Schultz
Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie Taylor
Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian Swords
Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) Brown
Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill Griffin
Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony Floyd
President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.
Vice President of Enrollment Management and Student Success | Shenandoah University
Do you have video footage that needs a professional touch? Transform it into a powerful ad, YouTube video, or social post with our expert video editing services. Our skilled, in-house team works closely with your team to understand your goals and deliver polished, professional videos that grab attention and drive results.
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott Schultz
Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie Taylor
Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian Swords
Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) Brown
Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill Griffin
Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony Floyd
President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.
Vice President of Enrollment Management and Student Success | Shenandoah University
In today’s digital landscape, short-form video content on platforms like TikTok, YouTube, and Instagram plays a critical role in capturing and maintaining audience attention. Establishing a strong presence on these platforms is essential for connecting effectively with your audience.
Our consulting services are designed to help you create short-form videos that resonate with your audience and achieve your goals.
Regular Consulting Sessions: Collaborate with experienced social media specialists to define your brand’s presence, brainstorm innovative ideas, and build an effective strategy.
SEO-Driven Strategies: Develop video content optimized for maximum visibility and audience engagement, ensuring your message reaches the right viewers.
Proven Tips and Tactics: Learn practical approaches for designing visually compelling videos that captivate attention and encourage longer view times.
What You Can Expect
Whether your focus is on creating a hype reel, a student testimonial, or a program-specific feature, our expertise guarantees your videos deliver:
Excitement and Relatability: Content that is thoughtfully tailored to inspire and connect with prospective students.
On-Brand Messaging: Videos crafted to reflect your institution’s distinct identity and values.
SEO Optimization: Strategic designs to enhance discoverability and maximize audience reach.
Already have raw footage but need professional editing? Pair our consulting services with our Video Editing solution to achieve a seamless and polished final product.
Why Choose Us?
Our video experts understand the nuances of each channel.
Social Media Expertise
Work with professionals who understand the nuances of platforms like TikTok, Instagram, and YouTube.
Comprehensive Collaboration
Receive expert guidance every step of the way to ensure your videos align with your goals and audience expectations.
Custom Strategies
Benefit from tailored approaches that position your institution as a leader in compelling video content.
Your Trusted Advisors for Short-Form Video Content
Ask the experts how to increase the effectiveness of your video content for better engagement.
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott Schultz
Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie Taylor
Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian Swords
Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) Brown
Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill Griffin
Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony Floyd
President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.
Vice President of Enrollment Management and Student Success | Shenandoah University
Tired of being on the second page of search engine and AI results? We can help! Our SEO experts provide a review of your site and make practical, actionable suggestions that will help you climb the results list, as well as gain better visibility in AI searches. Regular meetings and training occur throughout our time together to make sure your team knows how to navigate AI, content creation, and all the ins and outs of SEO upkeep.
Our seasoned SEO experts partner closely with your team to design tailored strategies that drive measurable, long-term results.
Thorough Website Audit and Optimization: We conduct a comprehensive audit of your website, walk through the results together, and set up an action plan for our time together.
Training and Collaboration: Through regular meetings and training sessions, we empower your team with knowledge on key topics like evolving AI algorithms, content best practices, and ongoing SEO maintenance.
Strategic, Actionable Insights: Our customized strategies are designed to help you navigate the ever-changing digital landscape, ensuring your website remains competitive and visible.
This collaborative approach attracts high-quality traffic to your site while laying a solid foundation for sustainable success.
The Power of Effective SEO
In today’s digital-first world, SEO is a cornerstone of success. Here’s how it can elevate your institution:
Greater Online Visibility: Climb higher in search engine and AI rankings, ensuring your target audience finds you first.
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
“enrollmentFUEL has been an amazing partner for Southern Wesleyan University and our digital presence. Their targeted digital campaigns have boosted our admissions funnel and increased brand visibility, and I value their expertise in helping us reach our target audiences. FUEL has contributed to our growth across various campaigns, including graduate, traditional, transfer, military, and parents.”
Jennifer Walker
Director of Marketing | Southern Wesleyan University
“enrollmentFUEL stepped in and up for Point big time in digital marketing. We had an urgent, immediate need so that we did not go digitally dark. Their creative team came up with some quick strategies to get our brand out there while also working with us on a long-term strategy where we could be more intentional on who we were reaching within a very tight budget. The creative artwork always impresses me, and I appreciate that they are willing to challenge me in trying new things that may be better aligned with best practice that I may not have knowledge of. They keep me informed on productivity, changes, and are a true partner in the business. I HIGHLY recommend enrollmentFUEL for your digital marketing needs!”
Rusty Hassell
Chief Enrollment Officer | Point University
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott Schultz
Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie Taylor
Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian Swords
Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) Brown
Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill Griffin
Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony Floyd
President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.
Vice President of Enrollment Management and Student Success | Shenandoah University
Guide your website visitors toward the next step with targeted display and social retargeting campaigns. By placing tracking pixels on relevant pages of your website, we capture prospective students and deliver tailored ads with clear calls-to-action.
Pixel Placement: Tracking pixels are added to key pages on your website to monitor visitor behavior.
Dynamic Ad Serving: Prospective students receive tailored ads with vivid calls-to-action across social media and display channels.
Conversion Optimization: Repeated exposure to relevant ads builds awareness, trust, and familiarity, encouraging students to progress in their enrollment journey.
This data-driven methodology ensures your brand stays visible and relevant, strategically guiding prospective students toward meaningful actions.
Measurable Success
Increased Engagement: Reconnect with prospective students who have already shown interest in your institution.
Boosted Conversions: Move students further down the enrollment funnel with strategic calls-to-action.
Cost-Efficient Results: Maximize your marketing ROI by focusing on a highly targeted audience.
Why Choose Us?
Digital experts that care.
Expert Guidance
Our team of digital marketing specialists optimizes every retargeting campaign for results.
Customized Strategies
Each campaign is tailored to meet the unique enrollment goals of your institution.
Transparent Reporting
Comprehensive weekly and monthly reports provide transparent insights into performance and ROI.
Re-engage Website Visitors to Move Them Through the Funnel
Generate more opportunities to re-engage prospective students and keep your institution top-of-mind.
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
“enrollmentFUEL stepped in and up for Point big time in digital marketing. We had an urgent, immediate need so that we did not go digitally dark. Their creative team came up with some quick strategies to get our brand out there while also working with us on a long-term strategy where we could be more intentional on who we were reaching within a very tight budget. The creative artwork always impresses me, and I appreciate that they are willing to challenge me in trying new things that may be better aligned with best practice that I may not have knowledge of. They keep me informed on productivity, changes, and are a true partner in the business. I HIGHLY recommend enrollmentFUEL for your digital marketing needs!”
Rusty Hassell
Chief Enrollment Officer | Point University
“enrollmentFUEL has been an amazing partner for Southern Wesleyan University and our digital presence. Their targeted digital campaigns have boosted our admissions funnel and increased brand visibility, and I value their expertise in helping us reach our target audiences. FUEL has contributed to our growth across various campaigns, including graduate, traditional, transfer, military, and parents.”
Jennifer Walker
Director of Marketing | Southern Wesleyan University
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott Schultz
Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie Taylor
Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian Swords
Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) Brown
Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill Griffin
Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony Floyd
President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.
Vice President of Enrollment Management and Student Success | Shenandoah University
Harness the power of geofencing to supercharge your advertising strategy. With enrollmentFUEL’s advanced geofencing capabilities, we go beyond location targeting by layering audience profile insights onto specific geographic areas. We also offer the ability to “look back” and advertise to devices that passed through the geofenced location in the past 3 to 6 months.
We combine cutting-edge technology with customized creative solutions to deliver campaigns that make an impact. Here’s how we ensure your advertising stands out:
Layered Targeting: We enhance geographic targeting with detailed audience profiles, ensuring your ads are seen by the most relevant prospects.
Custom Creative Design: Each campaign features tailored, eye-catching ads with compelling calls-to-action, designed to resonate with your target audience.
Why Geofencing Works
Precise Audience Targeting: Deliver ads to specific groups, such as transfer students at nearby community colleges.
Extended Reach: Capture and engage devices that previously visited your target locations, leaving no opportunity behind.
Higher ROI: Focus resources on audiences most likely to respond, driving meaningful outcomes and enrollment success.
Why Choose Us?
Go beyond just fencing locations!
Advanced Tools
We use sophisticated technology to ensure accurate targeting and effective device tracking.
Profile Overlays
Go beyond just fencing a location; target the profile characteristics that make up your target audience!
Creative Excellence
We craft visually compelling ads with sharp calls-to-action that drive results.
Reach Your Target Audiences Where They’re Active
Amp up your digital marketing strategy with geofencing strategies.
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
“enrollmentFUEL has been an amazing partner for Southern Wesleyan University and our digital presence. Their targeted digital campaigns have boosted our admissions funnel and increased brand visibility, and I value their expertise in helping us reach our target audiences. FUEL has contributed to our growth across various campaigns, including graduate, traditional, transfer, military, and parents.”
Jennifer Walker
Director of Marketing | Southern Wesleyan University
“enrollmentFUEL stepped in and up for Point big time in digital marketing. We had an urgent, immediate need so that we did not go digitally dark. Their creative team came up with some quick strategies to get our brand out there while also working with us on a long-term strategy where we could be more intentional on who we were reaching within a very tight budget. The creative artwork always impresses me, and I appreciate that they are willing to challenge me in trying new things that may be better aligned with best practice that I may not have knowledge of. They keep me informed on productivity, changes, and are a true partner in the business. I HIGHLY recommend enrollmentFUEL for your digital marketing needs!”
Rusty Hassell
Chief Enrollment Officer | Point University
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott Schultz
Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie Taylor
Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian Swords
Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) Brown
Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill Griffin
Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony Floyd
President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.
Vice President of Enrollment Management and Student Success | Shenandoah University
Odds are your target audience is streaming audio or television at some point every week. With Connected TV, pre-roll, and streaming audio advertising, you can build brand awareness about your institution while also encouraging further-in-the-funnel actions.
Streaming advertising can be used for a list and/or profile.
We access inventory on a variety of streaming platforms to ensure your ads reach your audience wherever they spend their time. Platforms include, but are not limited to:
Hulu
iHeart
Pandora
Pluto TV
Spotify
Our targeted strategy guarantees your ads are seen by the right people, at the right time, on the platforms they trust most.
What’s in Store for You?
Our team will provide recommendations for engaging content, place pixels to track activity (when applicable), and provide regular reporting throughout the campaign.
Why Choose Us?
Digital experts on a variety of platforms!
Expert Targeting
Connect your ads with the most relevant and engaged audiences.
Platform-Specific Strategies
Every campaign is customized for optimal performance across each streaming platform.
Proven Success
Our data-driven strategies have helped countless institutions boost brand awareness and drive enrollment growth.
Expand Your Brand Visibility
enrollmentFUEL’s experts are ready to help you place ads on streaming platforms where prospects spend their time.
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
“enrollmentFUEL stepped in and up for Point big time in digital marketing. We had an urgent, immediate need so that we did not go digitally dark. Their creative team came up with some quick strategies to get our brand out there while also working with us on a long-term strategy where we could be more intentional on who we were reaching within a very tight budget. The creative artwork always impresses me, and I appreciate that they are willing to challenge me in trying new things that may be better aligned with best practice that I may not have knowledge of. They keep me informed on productivity, changes, and are a true partner in the business. I HIGHLY recommend enrollmentFUEL for your digital marketing needs!”
Rusty Hassell
Chief Enrollment Officer | Point University
“enrollmentFUEL has been an amazing partner for Southern Wesleyan University and our digital presence. Their targeted digital campaigns have boosted our admissions funnel and increased brand visibility, and I value their expertise in helping us reach our target audiences. FUEL has contributed to our growth across various campaigns, including graduate, traditional, transfer, military, and parents.”
Jennifer Walker
Director of Marketing | Southern Wesleyan University
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott Schultz
Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie Taylor
Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian Swords
Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) Brown
Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill Griffin
Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony Floyd
President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.
Vice President of Enrollment Management and Student Success | Shenandoah University
Harness the power of Google to elevate your institution’s online presence with Pay-Per-Click (PPC) Search Ads. Designed to drive lead generation, these ads position your school at the top of search results, ensuring maximum visibility where it matters most. By leveraging tailored keywords and compelling ad copy, PPC campaigns effectively showcase your institution’s unique strengths and programs.
Our data-driven PPC strategies are built to achieve measurable outcomes while making the most of your budget.
Customized Keywords and Ad Copy
Continuous Optimization: We monitor your campaigns daily, adjusting bids, adding negative keywords, and fine-tuning strategies to maintain cost efficiency and relevance.
Asset Usage: We use assets to enhance your ads and increase performance
This approach ensures your ads engage prospective students, driving increased clicks, meaningful interactions, and high-value conversions.
The Benefits of PPC Search Ads
Increased Visibility: Secure top positions in Google search results, reaching prospective students actively searching for programs like yours.
Tailored Messaging: Create personalized ads aligned with specific degree programs, top search terms, and your institution’s objectives.
Dynamic Ad Formats: PPC ads automatically adjust headlines and descriptions for maximum relevancy, ensuring higher engagement and conversions.
Why Choose Us?
Partner with PPC experts for proven results!
Expert Campaign Management
Our seasoned digital marketing team oversees your campaigns daily, ensuring efficient spending and optimal performance.
Continuous Optimization
With live data insights, we continuously refine keywords, ad copy, and targeting to deliver measurable ROI.
Custom Strategies
Every campaign is tailored to your institution’s unique goals, ensuring your message speaks directly to your target audience.
Get In Front of Students Searching for Programs You Offer
Take your digital marketing strategy to the next level with keyword-targeted Google PPC advertising.
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
“enrollmentFUEL has been an amazing partner for Southern Wesleyan University and our digital presence. Their targeted digital campaigns have boosted our admissions funnel and increased brand visibility, and I value their expertise in helping us reach our target audiences. FUEL has contributed to our growth across various campaigns, including graduate, traditional, transfer, military, and parents.”
Jennifer Walker
Director of Marketing | Southern Wesleyan University
“enrollmentFUEL stepped in and up for Point big time in digital marketing. We had an urgent, immediate need so that we did not go digitally dark. Their creative team came up with some quick strategies to get our brand out there while also working with us on a long-term strategy where we could be more intentional on who we were reaching within a very tight budget. The creative artwork always impresses me, and I appreciate that they are willing to challenge me in trying new things that may be better aligned with best practice that I may not have knowledge of. They keep me informed on productivity, changes, and are a true partner in the business. I HIGHLY recommend enrollmentFUEL for your digital marketing needs!”
Rusty Hassell
Chief Enrollment Officer | Point University
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott Schultz
Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie Taylor
Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian Swords
Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) Brown
Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill Griffin
Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony Floyd
President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.
Vice President of Enrollment Management and Student Success | Shenandoah University
