Episode 15—The Road to Enrollment Success: A Chat with Audrey Crum
On today’s episode of Accelerate with enrollmentFUEL, Susanna, Jessica, and Lars are joined by Audrey Crum, Director of Strategy at the University of Tulsa. In light of hefty strategizing geared toward enrollment and ROI, Audrey’s team at Tulsa has greatly benefited from goal restructuring, focusing on OKRs to drive success and momentum. What are OKRs, you ask? Listen in to learn more!
Whether you’re a seasoned enrollment professional or just starting out, join us as we uncover the tools, techniques, and insights to elevate your institution’s recruitment efforts and support student success. Listen to learn more!
Episode 14—The Rise of Fake Applications: A Chat with Anthony Ranatza
In today’s episode, Susanna, Jessica, and Lars sit down with Anthony Ranatza, Director of Admission at Southeastern Louisiana University, to uncover a growing challenge facing enrollment teams nationwide.
After identifying a troubling pattern on his own campus, Anthony realized the issue wasn’t isolated—fake applications are increasingly flooding admissions systems across the country. What does this trend mean for enrollment strategy, staff workload, data integrity, and institutional decision-making?
Anthony brings firsthand insight into how this problem surfaced, why it matters, and what admissions offices should be doing to combat it. Tune in for this critical discussion!
Whether you’re a seasoned enrollment professional or just starting out, join us as we uncover the tools, techniques, and insights to elevate your institution’s recruitment efforts and support student success. Listen to learn more!
Episode 13: Campus Visit & Outreach: A Chat with Melody Ferguson
Joining Susanna and Jessica on this episode of Accelerate with enrollmentFUEL is Melody Ferguson, Dean of Admission at Pacific Lutheran University. Melody has one child in college with another closely following, so the discussion centers on the current state of the college visit experience and the effectiveness of outreach to prospective students. Melody also provides some great insight into the parent experience and how some colleges need to capitalize on their engagement with this important influencer population.
Whether you’re a seasoned enrollment professional or just starting out, join us as we uncover the tools, techniques, and insights to elevate your institution’s recruitment efforts and support student success. Listen to learn more!
Episode 12: Prioritizing Enrollment Management: A Chat with Dr. Jason Meriwether
This time on Accelerate with enrollmentFUEL, Susanna, Jessica, and Lars are joined by Dr. Jason Meriwether, Vice President of Enrollment at Sam Houston State University. A contributor to FUEL’s Octane magazine, Dr. Meriwether is also an accomplished author and speaker. His latest book, Prioritizing Enrollment Management, is available on Amazon and is a fantastic resource for enrollment management professionals looking to find answers to the challenges they face.
Listen in to our discussion about data, bringing in stakeholders, and the impact that we have on the lives on our students!
Whether you’re a seasoned enrollment professional or just starting out, join us as we uncover the tools, techniques, and insights to elevate your institution’s recruitment efforts and support student success. Listen to learn more!
Episode 11—The Higher Ed Landscape: A Chat with Jessica Shasserre
Welcome back to Accelerate with enrollmentFUEL! On today’s episode, Susanna and Lars introduce the newest member of the team, Jessica Shasserre! Jessica serves as the Vice President of Client Development at enrollmentFUEL and brings with her a wealth of enrollment experience. Join the gang as they discuss the challenges facing higher education professionals today, why some people see vendors as “the dark side,” and if “soda” or “pop” is the correct term (Lars says it’s “soda”).
Whether you’re a seasoned enrollment professional or just starting out, join us as we uncover the tools, techniques, and insights to elevate your institution’s recruitment efforts and support student success. Listen to learn more!
Episode 10—Enrollment Success Today & Tomorrow: A Chat with Jeff Baylor
Accelerate with enrollmentFUEL is back with another episode of unlocking those secrets to enrollment success. Joining Lars and Susanna is Jeff Baylor of the University of Virginia College at Wise giving the inside scoop on what really makes a difference in recruiting. Jeff’s experience in his Vice Chancellor of Enrollment position brings insights all across the higher ed board from wins in marketing, CRM usage, leveraging AI, campus visits, and more. Listen in for ideas to bolster your enrollment strategy!
Whether you’re a seasoned enrollment professional or just starting out, join us as we uncover the tools, techniques, and insights to elevate your institution’s recruitment efforts and support student success. Listen to learn more!
Episode 9—Graduate Admissions: A Chat with Dr. Alyssa Orlando
On today’s episode, Susanna and Lars are joined by Dr. Alyssa Orlando, Senior Director of Graduate and Professional Enrollment at Clark University in Worcester, MA. Dr. Orlando has recently completed her Ph.D., focusing her research on identifying and overcoming inherent bias in a holistic masters degree admissions process.
The conversation covers many topics, including bias in enrollment, the challenges in today’s international recruitment landscape, and building trust across offices. We also discuss Dr. Orlando’s research at length and the types of “first jobs” that can help bring unique tools to an admissions office. There is also talk of the benefits of ice-cream and snacks on office morale! 😊
Whether you’re a seasoned enrollment professional or just starting out, join us as we uncover the tools, techniques, and insights to elevate your institution’s recruitment efforts!
AACRAO members can access Dr. Orlando’s research here: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly/article/volume-13/issue-2/potential-bias-within-holistic-master-s-admission-processes. Individual requests for copies can be sent to: AOrlando@clarku.edu.
Whether you’re a seasoned enrollment professional or just starting out, join us as we uncover the tools, techniques, and insights to elevate your institution’s recruitment efforts and support student success. Listen to learn more!
Episode 8—Enrollment Success with Ready Resources: A Chat with Dr. Amy Adams
Susanna and Lars are joined by Dr. Amy Adams, Executive Vice President for Planning and Advancement at Marion Community College in Marion, OH. Dr. Adams oversees the offices of Admissions, Career Services, Financial Aid, Institutional Advancement, Marketing and Communications, Student Records, Student Success and Engagement, and Workforce Solutions. To say that she wears a lot of hats is the understatement of the year!
The conversation covers many topics, including MCC’s successes in recent years, creating a one-stop-shop for student success, and how community colleges can partner with four-year institutions and other organizations effectively.
Whether you’re a seasoned enrollment professional or just starting out, join us as we uncover the tools, techniques, and insights to elevate your institution’s recruitment efforts and support student success. Listen to learn more!
Episode 7—Rethinking Enrollment Trends: A Chat with Bill DeBaun
On today’s episode, Susanna and Lars are joined by Bill DeBaun, Senior Director for Data and Strategic Initiatives at the National College Attainment Network (NCAN). Bill engages in policy research, data analysis, and resource development aimed at improving students’ college and career outcomes.
The conversation covers many topics, including NCAN’s mission (and how to join), a five-letter acronym that makes people say four-letter words, and the dreaded “Enrollment Cliff,” which Bill actually sees as more of an “Enrollment Bunny Hill.”
Whether you’re a seasoned enrollment professional or just starting out, join us as we uncover the tools, techniques, and insights to elevate your institution’s recruitment efforts and support student success. Listen to learn more!
Episode 6—Bridging Communication: A Chat with Jazmane Brown
In today’s trans-Atlantic episode, Susanna and Lars are joined by Jazmane Brown, Account Manager at enrollmentFUEL. Jazmane brings her 20 years of enrollment management experience to the team at FUEL, and for the next 30 minutes, she’ll bring them to our listeners as well!
The discussion ranges across topics including best practices for email deliverability, the continued importance of physical mailing, and the challenges of connecting with prospective students in an increasingly noisy digital world. Listen in to glean valuable communication insights!
Whether you’re a seasoned enrollment professional or just starting out, join us as we uncover the tools, techniques, and insights to elevate your institution’s recruitment efforts and support student success. Listen to learn more!
