Department: Sales & Marketing

Justin Campbell is an enrollment marketing and growth strategist with more than a decade of experience helping colleges and universities improve recruitment, conversion, and enrollment outcomes through data-driven marketing, analytics, and engagement strategies.

Prior to joining enrollmentFUEL, Justin helped institutions leverage data, technology, and strategic outreach to strengthen student engagement and drive enrollment growth through his work with Cappex (now Appily) and EAB. His experience spans enrollment technology, strategic consulting, analytics, partner success, and business development, giving him a broad perspective on the challenges and opportunities facing higher education today.

Justin earned a Bachelor of Arts in Business Administration from Augustana College with concentrations in Marketing and Management. He lives in Richmond, Virginia, with his wife, two daughters, and beagle. In his free time, he enjoys concerts, cooking, and yard work.

A native of Maine, Lars (like the drummer from Metallica) moved to North Carolina after earning his B.A. in English at the University of Maine at Farmington. Lars brings valuable expertise to the enrollmentFUEL team from his experience working in undergraduate and graduate admissions and even career coaching and small business counseling throughout his career in higher education.

Since moving to North Carolina, he has earned his M.A. in Liberal and Global Studies from the University of North Carolina at Greensboro and his Ed.D. in Higher Education Administration from Northeastern University.

Outside of his professional life, Lars considers his full-time job to be a husband and father. In his free time, he enjoys cooking, reading (especially Stephen King), being outdoors, geeking out over Star Trek, and indulging in the goofiest, goriest horror movies he can find.

Jordi graduated from East Carolina University with a bachelor’s degree in Business Management. She brings a comprehensive background across business development, sales leadership, and sales operations. She has supported high-growth teams, including helping to more than double client count through strong execution and cross-functional collaboration.

She is highly organized and data-driven with a talent for managing workflows, improving processes, and enabling teams to perform at a high level. Known for her collaborative and compassionate approach, Jordi builds strong relationships while driving measurable results.

A proud wife and mother, Jordi loves spending time with her family and being outside.

Joseph comes to enrollmentFUEL with more than 20 years of experience in higher education, including small private colleges, medium, selective private colleges, and four-year public colleges. Additionally, he spent six years at the College Board in its Higher Ed Services unit, serving member institutions. During his time at the College Board, he managed assigned accounts across the southern U.S. region. Most recently, Joseph served as the Associate Vice Provost for Enrollment Management at North Carolina A&T State University, where he led a team of enrollment professionals that achieved the largest enrollment in A&T’s history and the largest among all HBCUs.

Outside of work, Joseph focuses on being a great husband to Tonisha and a father to his three kids (Sade, Chanler, and Jaxson).

Email: milena.velez@enrollmentfuel.com

Milena has been involved in the world of enrollment management since 2005, most recently serving as the Director of Admissions at Newberry College in S.C. before moving on to work with enrollmentFUEL full-time in 2021. Originally from Bulgaria, she has a passion for international students and adult learner populations, as well as putting together strategic enrollment initiatives and communication strategies that meet the needs of diverse and ever-changing student populations. Milena believes in the mission of higher education to better the lives of students and their communities, and is confident in the industry’s ability to achieve it through collaboration, compassion, and continuity of best practices.

A writer at heart, Milena completed her B.A. at Oberlin College, her MBA at Lake Erie College, and her Master of Arts in Rhetoric and Writing from The University of Findlay. She currently resides right outside of Columbia, SC with her husband, their daughter, and a dog that would sell them all for a jar of peanut butter. When not on a Zoom call, you might catch her speed-reading multiple books at the same time, adventuring with her daughter, writing fantasy folklore stories, or solving a puzzle with a cup of hot herbal tea.