Lisa Branson

Senior Vice President of Client Services

Email: lisa.branson@enrollmentfuel.com

Lisa has almost three decades of experience in public, private, and proprietary higher education, in both four-year and two-year sectors. During her career, Lisa served as both Chief Enrollment Officer and Chief Retention Officer, and she has led large national financial aid divisions across the country.

She began her career at Mary Baldwin University, where she held a variety of positions including Associate Vice President for Enrollment Management. Lisa also served as the Director of Student Finance at DeVry University, and held financial aid management positions at Northern Virginia Community College.

Lisa is a subject matter expert on both enrollment management and all aspects of financial aid. Throughout her diverse career, she has led many successful initiatives to increase enrollment, expand diversity, implement improved financial aid leveraging strategies, and develop “re-recruitment” retention plans.

Lisa received her bachelor’s degree from Mary Baldwin College and her master’s degree in Human Resource Development from James Madison University. She currently holds several NASFAA credentials and has presented at a variety of financial aid conferences to students, parents, and higher education colleagues. Lisa was also voted as the “Staff Member of the Year” by students at Northern Virginia Community College, and she received DeVry’s prestigious “PRIDE” award during her time there.

When she’s not working, Lisa enjoys boating and is currently learning to scuba dive.

Tyler Brenneman

Vice President of Business Intelligence and Analytics

Tyler has over 15 years of experience in higher education and enrollment management, with expertise in data analytics, business intelligence, and technology.

He has led implementations and integrations for financial aid, admissions, international student & scholar, CRM, and ERP/SIS systems, including PowerFAIDS, Ellucian Banner, Sunapsis, Salesforce, and Transact.

His passion for connecting data and operations is fueled by a natural curiosity and inclination to drive innovation that paves the way for comprehensive and agile enrollment strategies.

Tyler is a frequent conference presenter, user group leader and has served on several technical advisory boards.

As a systems thinker and visual storyteller, Tyler can break down the most complex data into actionable insights.

Email: tyler.brenneman@enrollmentfuel.com

Dr. Jacquelyn D. Elliott

President Emerita

Email: jacqui.elliott@enrollmentfuel.com

Jacqui is a subject matter expert in all things Strategic Enrollment Management (SEM). Her areas of expertise include recruitment and retention strategies, strategic planning, budgeting, organizational histories, women in leadership, and goal mapping.

With over thirty years of experience in higher education, she brings expertise in many areas relevant to the challenges of today’s Chief Enrollment Officer. She currently serves as Chief Experience Officer at Blue Rock Search, an executive search firm supporting HR, DEI, Private Equity, and Higher Education C-suite placements. She has served as the Dean of Admissions and Financial Aid at Mary Baldwin College, Associate Vice President of Institutional Advancement at Bridgewater College, and Vice President for Enrollment Management at Tusculum University. Her immediate past faculty appointment as International Liaison Specialist and Clinical Assistant Professor at the University of Missouri—St. Louis (UMSL) and the Gulf University for Science and Technology (GUST) in Kuwait—focused on academic program evaluation, accreditation, and faculty training and development. She also worked as the lead female faculty development trainer for the Ministry of Education, Saudi Arabia for ten years.

Additionally, Jacqui was a research associate at The American Council on Education (ACE) and a grant-sponsored research assistant for the Executive Leadership in Academic Medicine Program (ELAM) hosted by Drexel University. Her dissertation, The American Council Education’s Office of Women in Higher Education: A Case Study of Evolution and Decline was a winner of the national Myra Sadker Dissertation Award.

In 2019, Jacqui was honored to receive AACRAO’s Award of Excellence in International Education.

In her moments of joy, she loves international travel, riding motorcycles, collecting memories, and pinning down dreams.

Jon Hayes

Chief Executive Officer

Prior to joining enrollmentFUEL as its Chief Executive Officer, he was the founder and CEO of RewardStock, a fintech and travel-rewards app that helped consumers get more value from their points. While CEO, he led the company through rapid growth, product development, and brand expansion—including an appearance on ABC’s Shark Tank, where he landed a deal with investor Mark Cuban. Under Hayes’ leadership, RewardStock scaled its user base, developed proprietary technology, and was later acquired by Experian, where he advanced organizational development initiatives within the company’s direct-to-consumer business.

Prior to founding RewardStock, Hayes worked in investment banking at Citi, advising clients across the energy and renewable sectors in the firm’s Mergers & Acquisitions group. He earned a bachelor’s degree in Economics with a certificate in Spanish Language from Princeton University and is an alumnus of the North Carolina School of Science and Mathematics in Durham, NC. Jon lives with his wife Alison and their three children in Raleigh, NC.

Email: Jon.Hayes@enrollmentFUEL.com

Camlin Talbot

Controller

Email: camlin.talbot@enrollmentfuel.com

Camlin received her Bachelor of Science degree in Graphic Communications with a minor in Business Administration from Clemson University. Camlin joined the enrollmentFUEL team with nearly ten years of experience in the printing industry. She has worked in a project management capacity with several companies, ranging from a small local design firm to a worldwide commercial printing corporation. Camlin most enjoys the accounting and operations side of the business and finds great satisfaction in making sure processes are in place on the back end to ensure projects run smoothly and on budget.

When not working, Camlin enjoys home improvement projects, reading, camping, and exploring the great outdoors with her husband and their two dogs—a Boykin Spaniel and a French Brittany. They reside in Columbia, South Carolina.

Mike Wesner

Founder

Email: mike.wesner@enrollmentfuel.com

Mike founded enrollmentFUEL in 2015. He is the creator of the big ideas that FUEL our company. He brings energy to every project and he loves developing leaders in all organizations.

He is a retired Navy Commander whose last Navy tour was at the Center for Naval Leadership. He’s also a former tent-making, campus ministry leader where many of his ideas for enollmentFUEL were formed. He spent his undergraduate days at UNC Chapel Hill and later received a MEd in Higher Education Administration from the University of New Orleans.

Mike is the son of a WWII Holocaust survivor. His ideas in life were largely shaped by his Polish “Babci” and are the foundation today for our company’s core values. After hours he is laser-focused on creating fun date nights and great meals for his bride of almost 40 years.

Mike is the proud father of three adult children. He and his wife live in Cary, NC but he loves spending most of his time at the NC Outer Banks where you’ll often find him leading brainstorming sessions, having big ideas, and helping clients and their teams energize themselves for the next enrollment cycle.