Blog
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The Time to Build the Habit of Marketing Testing is Now
Testing enrollment marketing variations is vital to the success of…
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A Small Student Search Solution with Big Wins
Learn more about the student search solution that lets you…
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7 Helpful Tips When Navigating a Campus (or Life) Disaster
Read this article and discover how it parallels recruiting during…
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Strategies to Increase Net Tuition Revenue
Increasing net tuition revenue and enrollment takes a team effort.…
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Don’t Avoid the Subject: Spam Words Could Sabotage Your Email Efforts
Read to see a list of specific words and phrases…
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Why Your Logo Matters in Marketing
Differentiating your higher ed institution’s brand is critical for marketing.…
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Lessons in Higher Ed Leadership
Becky Tankersley shares leadership lessons she’s learned through the years…
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Fall Back: Lessons in Higher Ed Management
Fall is a great time to reset your life, your…
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Behavioral Scoring: Why Does It Matter?
Higher ed admission CRM systems allow you to score behaviors…