Are you looking for new ways to reach your target audience and engage with them on social media? Look no further than TikTok! With over 1 billion monthly active users, TikTok has become one of the fastest-growing social media platforms in the world. And the best part? It's not just for dancing teenagers anymore. TikTok has proven to be a powerful tool for brands to connect with audiences of all ages.
You can start by researching demographics and user behavior on the platform. TikTok has a wide range of users, but the majority are under 30 years old. You can also study what content is popular on TikTok within your industry and what your competitors are doing on the platform. Research can give you an idea of what kind of content resonates with your target audience.
Hashtags work similarly to other social media platforms, but they play an even more significant role in getting your content in front of new TikTok audiences. Hashtags are how you tell TikTok’s algorithm who should see your content. Relevant and popular hashtags can help your content appear on the "For You" page, which is TikTok's version of an Explore page (and where the most discovery happens on the platform!). Just ensure you're using hashtags relevant to your brand and message.
While organic content is most important on TikTok, this type of paid advertising can help you reach even more people. You can target your ads based on location, age, interests, and more, making it a powerful way to get in front of your ideal audience!
TikTok has become an increasingly popular platform for allowing brands to engage with audiences in creative and authentic ways. By following these tips and creating a content strategy, you can develop content that resonates with your target audience and helps you achieve your marketing and, ultimately, enrollment goals. Remember to focus on authenticity and be consistent!