Prior to joining enrollmentFUEL as its Chief Executive Officer, he was the founder and CEO of RewardStock, a fintech and travel-rewards app that helped consumers get more value from their points. While CEO, he led the company through rapid growth, product development, and brand expansion—including an appearance on ABC’s Shark Tank, where he landed a deal with investor Mark Cuban. Under Hayes’ leadership, RewardStock scaled its user base, developed proprietary technology, and was later acquired by Experian, where he advanced organizational development initiatives within the company’s direct-to-consumer business.

Prior to founding RewardStock, Hayes worked in investment banking at Citi, advising clients across the energy and renewable sectors in the firm’s Mergers & Acquisitions group. He earned a bachelor’s degree in Economics with a certificate in Spanish Language from Princeton University and is an alumnus of the North Carolina School of Science and Mathematics in Durham, NC. Jon lives with his wife Alison and their three children in Raleigh, NC.