enrollmentFUEL Appoints Jonathan Hayes as Chief Executive Officer

Mike Wesner transitions to Founder & Executive Chair as the company enters its next phase of growth and innovation. 

FOR IMMEDIATE RELEASE—November 3, 2025 (Raleigh–Durham, NC)

enrollmentFUEL today announced that Jonathan Hayes has been appointed Chief Executive Officer. Company founder Mike Wesner will transition to Founder & Executive Chair, continuing to provide the guidance and vision that will focus on intelligent and emerging technologies as the organization accelerates into its next era of strategic impact and innovation. 

Hayes is a seasoned entrepreneur and builder with a proven record of scaling and leading organizations through pivotal transitions. In his role as CEO, he will focus on empowering enrollmentFUEL’s team and driving measurable growth through ingenuity and operational excellence. 

 “I’m thrilled to join enrollmentFUEL at this exciting time,” said Jonathan Hayes, Chief Executive Officer. “We have a dedicated team that delivers meaningful results for our partners. Looking ahead, I’ll work with our leaders to scale our impact through growth and innovation.” 

Hayes was the founder and CEO of RewardStock, a fintech and travel-rewards app that helped consumers get more value from their points. While CEO, he led the company through rapid growth, product development, and brand expansion—including an appearance on ABC’s Shark Tank, where he landed a deal with investor Mark Cuban. Under Hayes’s leadership, RewardStock scaled its user base, developed proprietary technology, and was later acquired by Experian, where he advanced organizational development initiatives within the company’s direct-to-consumer business. 

 Prior to founding RewardStock, Hayes worked in investment banking at Citi, advising clients across the energy and renewable sectors in the firm’s Mergers & Acquisitions group. He earned a bachelor’s degree in Economics from Princeton University and is an alumnus of the North Carolina School of Science and Mathematics in Durham, NC. 

With Wesner serving as Founder & Executive Chair, enrollmentFUEL remains committed to the same principles that have guided its success—strategy, accountability, and measurable outcomes—now infused with fresh energy to propel the company’s next phase of growth. 

About enrollmentFUEL
enrollmentFUEL partners with colleges and universities to effectively and efficiently improve enrollment performance through strategy, execution, and data-informed optimization. From inquiry generation to financial aid strategies and optimization, to final enrollment yield metrics, enrollmentFUEL delivers measurable outcomes institutions can trust. 

Learn more at enrollmentfuel.com. 

Media Contact
Marketing@enrollmentfuel.com