
Retargeting
Guide your website visitors toward the next step with targeted display and social retargeting campaigns. By placing tracking pixels on relevant pages of your website, we capture prospective students and deliver tailored ads with clear calls-to-action.

How Retargeting Works
- Pixel Placement: Tracking pixels are added to key pages on your website to monitor visitor behavior.
- Dynamic Ad Serving: Prospective students receive tailored ads with vivid calls-to-action across social media and display channels.
- Conversion Optimization: Repeated exposure to relevant ads builds awareness, trust, and familiarity, encouraging students to progress in their enrollment journey.
This data-driven methodology ensures your brand stays visible and relevant, strategically guiding prospective students toward meaningful actions.

Measurable Success
- Increased Engagement: Reconnect with prospective students who have already shown interest in your institution.
- Boosted Conversions: Move students further down the enrollment funnel with strategic calls-to-action.
- Cost-Efficient Results: Maximize your marketing ROI by focusing on a highly targeted audience.
Why Choose Us?
Digital experts that care.
Expert Guidance
Our team of digital marketing specialists optimizes every retargeting campaign for results.
Customized Strategies
Each campaign is tailored to meet the unique enrollment goals of your institution.
Transparent Reporting
Comprehensive weekly and monthly reports provide transparent insights into performance and ROI.
Re-engage Website Visitors to Move Them Through the Funnel
Generate more opportunities to re-engage prospective students and keep your institution top-of-mind.
Universities of all types love enrollmentFUEL
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
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“enrollmentFUEL stepped in and up for Point big time in digital marketing. We had an urgent, immediate need so that we did not go digitally dark. Their creative team came up with some quick strategies to get our brand out there while also working with us on a long-term strategy where we could be more intentional on who we were reaching within a very tight budget. The creative artwork always impresses me, and I appreciate that they are willing to challenge me in trying new things that may be better aligned with best practice that I may not have knowledge of. They keep me informed on productivity, changes, and are a true partner in the business. I HIGHLY recommend enrollmentFUEL for your digital marketing needs!”
Rusty HassellChief Enrollment Officer | Point University -
“enrollmentFUEL has been an amazing partner for Southern Wesleyan University and our digital presence. Their targeted digital campaigns have boosted our admissions funnel and increased brand visibility, and I value their expertise in helping us reach our target audiences. FUEL has contributed to our growth across various campaigns, including graduate, traditional, transfer, military, and parents.”
Jennifer WalkerDirector of Marketing | Southern Wesleyan University -
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott SchultzBaldwin Wallace University | Vice President for Enrollment Management -
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie TaylorSenior Associate Director of Admission | University of Evansville -
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian SwordsFormer Vice President | Southern Wesleyan University -
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) BrownVice President for Enrollment Management | Hood College -
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill GriffinVice President of Enrollment and Marketing | University of Evansville -
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony FloydPresident | Mars Hill University -
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.Vice President of Enrollment Management and Student Success | Shenandoah University