Solutions / Influencer Marketing

image of person recording another person with a mobile device mounted on a stabilizer | Higher Ed Marketing & Student Search Services | enrollmentFUEL

Influencer Marketing

Students and alumni offer unique insights into your institution, fostering genuine, meaningful connections that traditional advertising often struggles to achieve.

By integrating influencers into your marketing strategy, you can cultivate emotional, authentic engagement that resonates deeply with your audience. At enrollmentFUEL, our digital marketing experts carefully select influencers from your institution and work with them to craft content reflecting their unique voices and talents. This personalized approach ensures the final product is both impactful and authentic.

Connect With Us

image of student group taking a selfie | Higher Ed Marketing & Student Search Services | enrollmentFUEL

Our Process

Our proven approach ensures your campaigns deliver measurable results:

Strategic Selection and Vetting: We identify and vet students and/or alumni who embody your institution’s values and deeply connect with your target audience.
Detailed Instructions and Guidance: Influencers receive detailed instructions and guidance to create content that aligns with your marketing goals while staying true to their personal style.
Collaborative Review: Your team is involved at every stage, reviewing and approving content to ensure it meets your standards and objectives.

image of person recording themselves on a mobile device | Higher Ed Marketing & Student Search Services | enrollmentFUEL

Why Influencer Marketing Works

Lasting Visibility: Influencer posts remain accessible on social platforms long after the campaign ends, providing ongoing exposure.
Authentic Engagement: Content created by students and alumni fosters trust, credibility, and emotional relatability with your audience.
Increased Community Interaction: Posts encourage meaningful conversations, comments, and sharing, strengthening a sense of community.
Enhanced Search Presence: Influencer content often ranks well in search results, amplifying the long-term reach and value of your campaign.

With social media being a key discovery tool for prospective students, incorporating influencer marketing into your strategy is essential for sustainable institutional growth.

Why Choose Us?

We’ve helped several institutions run successful influencer campaigns!

Expert Strategy

Our experienced team ensures influencers create content that is authentic, impactful, and aligned with your institution’s brand and values.

FTC Compliant

Every campaign is compliant with FTC guidelines to protect your institution.

Collaborative Partnership

We work closely with your team throughout, offering full transparency and ensuring you have final approval on all content before it’s published.

Leverage Your Institution’s Most Popular Voices

Your students have influence with their friends and online community. Learn more about how you can leverage their platforms to expand your institution’s awareness!

Request More Information

Universities of all types love enrollmentFUEL

From flagship universities looking for undergraduate enrollment to graduate and online enrollment.

“enrollmentFUEL stepped in and up for Point big time in digital marketing. We had an urgent, immediate need so that we did not go digitally dark. Their creative team came up with some quick strategies to get our brand out there while also working with us on a long-term strategy where we could be more intentional on who we were reaching within a very tight budget. The creative artwork always impresses me, and I appreciate that they are willing to challenge me in trying new things that may be better aligned with best practice that I may not have knowledge of. They keep me informed on productivity, changes, and are a true partner in the business. I HIGHLY recommend enrollmentFUEL for your digital marketing needs!”

Rusty Hassell

Chief Enrollment Officer | Point University
“enrollmentFUEL has been an amazing partner for Southern Wesleyan University and our digital presence. Their targeted digital campaigns have boosted our admissions funnel and increased brand visibility, and I value their expertise in helping us reach our target audiences. FUEL has contributed to our growth across various campaigns, including graduate, traditional, transfer, military, and parents.”

Jennifer Walker

Marketing Director | Southern Wesleyan University
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”

Scott Schultz

Baldwin Wallace University | Vice President for Enrollment Management
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”

Catie Taylor

Senior Associate Director of Admission | University of Evansville
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”

Dr. Brian Swords

Former Vice President | Southern Wesleyan University
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”

Dr. William (Bill) Brown

Vice President for Enrollment Management | Hood College
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”

Jill Griffin

Vice President of Enrollment and Marketing | University of Evansville
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”

Dr. Tony Floyd

President | Mars Hill University
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”

Claressa Morton, Ph.D.

Vice President of Enrollment Management and Student Success | Shenandoah University