
Aid Optimization & Strategy
enrollmentFUEL partners with colleges and universities to enhance student yield and meet enrollment goals by crafting merit- and need-based financial aid strategies that align with both student needs and institutional objectives.

Our Approach
Drawing on the experience of industry-leading SEM and financial aid experts, along with proven data analysis and usage methods, enrollmentFUEL works with partner schools to meet enrollment and revenue goals by building effective scholarship and financial aid paradigms in combination with proven policy and delivery strategies.

What to Expect
Our engagements are designed to be deeply collaborative efforts where your institution’s participation is crucial in achieving our shared goals. We take a deep dive into data and work with you to understand your specific goals and challenges. Whether you are engaging in financial aid optimization services for the first time, or you are ready to build a new relationship, enrollmentFUEL will be a trusted partner.
Why Choose Us?
Our team of financial aid and enrollment experts have the unrivaled guidance you’ve been looking for!
Deep Dive Research
We listen closely and understand where institutions are in their journey.
Data-Driven Insights
We analyze multiple years of data augmented with industry-leading intelligence to build dynamic merit- and need-based aid models.
Seamless Implementation
We provide a structured implementation framework, ensuring a smooth rollout and effective results.
We Meet You Where You’re At
enrollmentFUEL believes in setting up our partners to succeed in their financial aid processes and institutional goals long after we’ve concluded our work together. Chat with us today!
Universities of all types love enrollmentFUEL
From flagship universities looking for undergraduate enrollment to graduate and online enrollment.
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“Partnering with enrollmentFUEL on the Financial Aid project was a game-changer for our team. Their deep analysis gave us clarity on yield patterns across our student financial categories and directly informed the development of a scholarship strategy designed to boost enrollment. Beyond strategy, the project pushed us to reevaluate how we structure and code financial data—resulting in greater efficiency and accuracy. What stood out most was how quickly the FUEL team understood the nuances of our student information system and tailored their approach to fit our specific needs. Their expertise didn’t just support our goals—it elevated them.”
Kevin WindholzVice President for Enrollment Management | Oklahoma City University -
“enrollmentFUEL helped us rethink our financial aid strategies, connecting tuition value directly to student needs and enhancing our overall communication.”
Rusty HassellChief Enrollment Officer | Point University -
“Partnering with enrollmentFUEL helped us achieve our largest incoming class in nearly a decade.”
Scott SchultzBaldwin Wallace University | Vice President for Enrollment Management -
“Working with enrollmentFUEL has been the best and single-most impactful decision we’ve ever made for enrollment.”
Catie TaylorSenior Associate Director of Admission | University of Evansville -
“We were already impressed with the results of a recent enrollmentFUEL Search campaign that helped convert 30% of deposited students. Knowing that at least half of them (15% of deposits) were also influenced by our latest endeavor, the Parent Search campaign, was eye-opening! The importance of the Parent Search campaign can’t be understated.”
Dr. Brian SwordsFormer Vice President | Southern Wesleyan University -
“enrollmentFUEL offered all we were looking for. They were interested in us, and our experiences, challenges, and goals. We have worked with the same people since day one and not a series of different names on the phone. enrollmentFUEL helped us become much more effective and efficient by refining our search parameters and increasing our response and conversion rates, leading to an increase in deposits of 20%.”
Dr. William (Bill) BrownVice President for Enrollment Management | Hood College -
“The intelligence we gained from enrollmentFUEL’s Target Market Analysis was incredibly rich—feels like we’re sitting on a gold mine of actionable, data-driven insights!”
Jill GriffinVice President of Enrollment and Marketing | University of Evansville -
“Mars Hill University began to work with enrollmentFUEL during the fall of 2018. They have helped us to transform our admissions philosophy, brought sophisticated best practices to the table, and have helped our young team to soar! Enthusiasm is high based on their encouragement. We are very appreciative of the relationship with enrollmentFUEL and look forward to a bright future working with them as we seek to transform the lives of students at Mars Hill University.”
Dr. Tony FloydPresident | Mars Hill University -
“Our partnership with enrollmentFUEL has absolutely exceeded our expectation throughout the process. Jacqui and Mike spent time initially to help clarify our needs for our project and to craft goals that served to guide the design. In spite of the fact we were late in contracting with enrollmentFUEL, they created a schedule that would meet our desired deadline–then worked with us diligently to ensure that we met that timeline. The product was authentically Shenandoah, which meant that the outcomes were, predictably, right on target for students that fit the target population. In the stress of today’s admissions environment, it is reassuring for us to have a partner that consistently delivers more than they promise!!”
Claressa Morton, Ph.D.Vice President of Enrollment Management and Student Success | Shenandoah University