OUR LATEST ISSUE

Volume 9, Issue 2—2025

• A Decade of Change. A Legacy of Leading.
• A New Era for Federal Student Aid: What the One Big Beautiful Bill Act Means to You
• Listening, Adapting, Succeeding: Insights from 3 Enrollment Leaders
• Building an Internal Student Search Team: What It Really Takes
• Strategic Enrollment Planning in an Era of Diminishing Resources
• Why Smart Presidents Are Choosing Interim VPs Over Quick, Internal Fixes
• Cliff or Catalyst? Rethinking Enrollment Strategy

Volume 9, Issue 1—2025

• What New Enrollment VPs Need to Know (and What Established VPs May Have Forgotten)
• The Real Cost of the Financial Aid Talent Gap
• Pipeline Building—The Critical Role of Sophomore/Junior Search
• How to Build a Strategic Case for a Bigger Enrollment Budget—A Guide for Enrollment Leaders
• To AI or Not to AI—What Higher Ed Really Thinks of Tech’s Latest Leap

Volume 8, Issue 3—2024

• Adapting to Change—How OCU Revitalized Its Enrollment Strategy
• The 2024-2025 Enrollment Cycle—Trends, Challenges, & Predictions
• From Contact to Commitment—10 Tips for Upgrading Your CRM & Communications Strategy for the Upcoming Cycle
• Aligning Enrollment Strategy with Institutional Vision—The Importance of a Strategic Enrollment Plan
• But We Don’t Have Enough Staff (in an AI World)
• Big Goals to Achieve? Start with Small Wins

Volume 8, Issue 2—2024

• Inbox Evolution—How New Email Provider Policies Impact Strategic Enrollment Management
• Support from Start to Finish—Methodologies to Reduce Melt
• Technology at the Forefront—Transformative Solutions for Enrollment Challenges
• From Trends to Trust—Building Long-Term Relationships Through Influencer Marketing
• Train to Retain—The Best Practices for Designing Learning Experiences
• Best in Class Centers for Career Development

Volume 8, Issue 1—2024

• Beyond the Classroom—Navigating the Impending Enrollment Cliff with Innovation
• The “Lost” Generation of Students—Targeting a New Market for Recruitment
• Plotting the Course for the Mid-Year Enrollment Pivot
• Adapting Higher Education for Today’s Non-Traditional Students
• Maximizing Yield with Smarter Online Ad Strategies
• Elevating Graduate Program Marketing for Sustainable Growth

Volume 7, Issue 2—2023

• From “See” to Shining “See”—Observations of the Changing SEM Landscape Across the Country
• Operationalizing a Strategic Enrollment Plan
• Cross-Campus Partnerships—Breaking Down Silos & Why It’s Important
• 5 Tips for Admission Counselors Reading Application Essays
• Partnering with Athletics to Attract Non-Athletes
• How Do You Fit Professional Development into the Life of Your Admission & Enrollment Team?

Volume 7, Issue 1—2023

• The Boomerang Effect—Circling Back to You on How to Get That Deposit
• How to Use Social Media to Engage Potential Students in 2023
• Engineering A Great Campus Visit—Level Up Your Guest Experience!
• What Higher Ed Should Know About Twitch
• Building a Career Track for Enrollment Professionals
• 3 Ways to Win—Segmentation, Personalization, & Triggered Communications

Volume 6, Issue 3—2022

• Quick Takes—Fast Reads & Innovative Ideas to Boost Results
• Teaching & Learning Organizations—Why You Need to Be Both
• Succession Planning in Enrollment Management—Now is the Time
• From Athletic Coach to Admission Counselor—8 Lessons Learned from Coaching Men’s College Basketball
• Financial Aid—What’s Your Strategy for 2022-2023?
• Best in Class Comm Flow
• Decision Fatigue & Its Impact on Recruiting

Volume 6, Issue 2—2022

• Quick Takes—Fast Reads & Innovative Ideas to Boost Results
• Do Ask This Question—The Art & Science of Problem Solving
• Customize to Actualize Increased Enrollment—Marketing to Adult Learners
• May the Wookiee Speak to You!
• You Should Never Ask This Question
• Musings of 2 First-Year Admission Advisors
• Maintaining SEO During a Website Redesign

Volume 6, Issue 1—2022

• Quick Takes—Fast Reads & Innovative Ideas to Boost Results
• The New Admissions Director—How to Avoid the Mud Pit in the Tug of War
• Sometimes, Captain Obvious Doesn’t Report for Duty—An Examination of 4 Commonly Overlooked Retention Strategies
• Hometown Win—How to Combine Local Area Marketing with CRM Power for Local Recruiting
• The Gender Gap—What Can You Do to Nudge Numbers in a Different Direction?
• How to Market a University—A Book Worth Reading
• Adapting Tactics in a Cookieless World—Definitions to Know

ENROLLMENT MARKETING EDITION

Volume 5, Issue 4—2021

• The All-Important Search—Why Forensic Lead Generation™ Matters
• 3 Reasons Why Higher Ed Needs Influencer Marketing
• Digital Advertising—How to Spend Dollars to Reach Enrollment Goals
• Focus Group Takeaways to Improve Direct Mail Communications
• SEO Fundamentals—What Every Higher Education Marketer Should Know
• Who is Jay Baer & Why Might You Care?
• Can Look-Alike Modeling Replace Traditional List Purchasing?
• Social Media Influencers: Macro, Micro—Wait, there’s a Nano Now?
• Does Enrollment Marketing Need Its Own Content Strategy?
• Managing Your Online Reputation—7 Questions to Ask

Volume 5, Issue 3—2021

• The Art of the Relationship—Painting a Canvas of Advice, Help, & Friendship as an Admission Counselor
• Spreading Opportunity & Eliminating Obstacles—The PJ Way
• Bringing Student Search In-House 2.0
• Email Marketing—Current & Next Thoughts from Enrollment Leaders
• The All-Important Search—Why Forensic Lead Generation™ Matters

Volume 5, Issue 2—2021

• The Evolution of Communication Flows—A 360° Journey
• Diagnosing Financial Aid Mechanics
• Let’s Talk About Your First Contact Message
• I Never Expected to Be Here
• Your Lucky 13—Finding Leads for Undergrad Programs
• How to Improve Online Presentation Skills

Volume 5, Issue 1—2021

• From Clay to Gold—Lessons Amid Chaos
• Madison Square Garden, Here We Come—Recruiting Graduate & Adult Students
• Mini-Case Studies—Just Right for 2021
• Aligning New Board Members to Your Way of Thinking
• Get Found—SEO Lessons from a STEM University
• Can Look-Alike Modeling Replace Traditional List Purchasing?
• Emailing Unengaged—Adapting to Succeed Today & Tomorrow

Volume 4, Issue 4—2020

• No Pets Allowed in Residence Halls—Lizard Brains an Exception
• The Year Ahead—3 Fundamental Drivers for Recruiting Success
• 7 Reasons Why Your CRM is More Important Than Ever
• Jared Shelton’s Story—Choosing an HBCU
• Life Choices—3 Students Share Thoughts on Returning to College This Fall

OCTANE SPECIAL EDITION

Volume 4, Issue 3—2020

• When the Lead Pool Dries Up
• Campus Tours, Live & Virtual
• Backyard Recruiting Strategies
• Answering Squirmy Questions
• The Impact of Marketing Budget Cuts

Volume 4, Issue 2—2020

• And Then, Lady Gaga Said… How Storytelling Can Reshape the Campus Visit Experience
• Focus Group Takeaways to Improve Direct Mail Communications
• A Proactive Plan for Melt Prevention
• The Up-Your-Game Guide to Decision-Making
• FUELing Thought—Q&A with InstaBrain Author, Sarah Weise

Volume 4, Issue 1—2020

• No Snowflake in an Avalanche Feels Responsible
• 7 Habits of Highly Effective Enrollment Leaders
• Digital Advertising—How to Spend Dollars to Reach Enrollment Goals
• Who is Jay Baer & Why Might You Care?
• Be Prepared for 2 Areas of Angst
• Every School Needs an Outcome Brochure

Volume 3, Issue 4—2019

• What Building 20 Taught Us About Brainstorming
• Senior Enrollment Officers & Chief Financial Officers—Looking for Support in Challenging Times
• The Senior Search Campaign
• The Rural High School Student—Recruitment Strategies
• The Rankings Game—Play to Win

Volume 3, Issue 3—2019

• Politics, Workload, Cost—How They Impact Student Search Lead Generation
• Staging Your CRM Implementation
• Working Hard to Get Nothing Done—A Lesson in Project Management
• Winning Mom’s Heart—The Key to Enrollment Marketing Success
• Tips & Tricks for Recruiting at a Two-Year College

Volume 3, Issue 2—2019

• Applying 4 Frames of Leadership to SEM
• Summer Melt Meets Its Match
• Price Reset Considerations, Concerns, & Implementation Tactics
• Anonymous Confessions of a College Copywriter
• Does Enrollment Marketing Need Its Own Content Strategy?
• A Quick Update on Informed Delivery

Volume 3, Issue 1—2019

• A Countdown to May—Tips, Tricks, & Calls to Action
• Components of Territory Management
• A Seat at the Table—Nurturing a Winning Relationship with Your Board
• Complaints, Frustration, & Opportunity
• Building Relationships with Independent Educational Consultants

Volume 2, Issue 3—2018

• But We Don’t Have Enough Staff
• Designing Functional Spaces to Create Emotional Connections
• Planning for Fall Travel Season
• 360° Digital Advertising Strategies
• Generation Z Goes to College

Volume 2, Issue 2—2018

• Why Things Fail in Enrollment Offices
• Disrupt Your Campus Visit
• Fish in the Right Ponds
• The Fast 4
• Is It Time to Fix Photo Fatigue?
• 3 Tactical Opportunities for Parental Communications

Volume 2, Issue 1—2018

• 5 Enrollment Leaders of the Future
• What’s In a Name?
• Bringing Student Search In-House
• 7 Tips for Effective Email Subject Lines
• Rebranding Review—Insights from 2 Enrollment Leaders
• Measuring What Matters
• The Backstory on Instagram Stories

Volume 1, Issue 2—2017

• Get That Deposit!
• Numbers, Data, Research… So What?
• How to Develop a New Market for Recruitment
• Geofencing & Geotargeting
• 10 Tips for New Admission Counselors
• Your Hiring Bar—Should It Be Higher?

Volume 1, Issue 1—2017

• How & Why College Students Select an Institution
• Retargeting Ramps Up
• Boundless Organizations
• Does Direct Mail Make Sense?
• The Genesis of microSEARCH^®
• Streamlining Resource Decisions Using Data-Driven Behavioral Scoring