Our 2017 Training Packages
Enrollment Management 101
This two day course is designed as a bootcamp approach and acclimates new admissions counselors to the various admission cycles. Want to give your new counselor the kind of orientation that will have them contributing to your goals sooner? Our course teaches the skills most needed to create the ambassadors you need to represent your school effectively. And, their enrollment emotional intelligence quotient will skyrocket so they know how to handle families during their college search journey.
The Anatomy of a Successful Student Search Program
A full day session for chief enrollment officers outlining the critical steps to building a successful Student Search program. Data modeling, name purchasing, strategy, direct mail, email, new media, retargeting, IP targeting, measurement, scoring, conversion and best practices are all covered in this intensive training session for the chief enrollment officer who wants to find the best solution for success. This training is also ideal for the mid-level manager who has been designated to lead a school’s Student Search efforts.
Using Behavioral Scoring Insight to Increase Yield
This training is included in many of our Student Search programs. We see it as essential for the admissions staff that is using our insight clickCAPTURING™ and bannerDIRECT™ tools to successfully improve the conversation rate on inquiries generated in your communications. This is a great team training program that is often exportable to your campus.
Creating Winning Enrollment Communication(s)
This 1/2 day session includes a survey of many traditional and non-communication channels with a special emphasis on evaluating new and emerging media channels. In this training Comm flow gaps are explored and fixed. Successful flows are reviewed and explored. Direct mail, comm flow, email, kinetic emails, using micro-sites, inbound communications, retargeting, pre-targeting, and social media best practices are all presented. The session also includes an audit of the school’s communication flow with group work to create an integrated marketing plan for the campus. Some of the questions posed in this forum-like setting include: Is the View Book dead? How do I leverage social media? Do I need a parent Piece? How do I get better photography? What’s the next big thing? How much should I be paying? Do I really need all these channels of communication?