A smaller, focused Student Search campaign that is created to test new ideas or attack a very limited challenge, such as promoting a new program or fixing a deficiency that the school may be experiencing. These campaigns are “micro” in nature and usually include the features seen in a larger campaign, as depicted in the infographic above.

Because the creative elements can be changed to be more relevant and flexible, microSEARCHING is an option for schools seeking nimble solutions. These mini-campaigns are often used to increase campus visitors, applications, or deposits deeper in the enrollment funnel, and are therefore, considered more tactical than strategic.

  • Situational Searching™
  • Affordable
  • Quickly deployable
  • High impact
  • Data driven