Case Study: Drury University Develops New Markets
Often, we encounter schools that are contemplating entering new markets. My work in this area, until arriving on the campus of Drury University in the Ozarks area of southern Missouri, was more focused on southern and east coast campuses. On many southern campuses, leaders are intrigued by the possibilities of finding new markets in the [...]
Is email making a comeback?
I’m starting to like email again. For many years, I was down on email. I still think it works better when it is combined with mail, but for many years, I was worried that email was going to die before it really got started.I’ve always preached the importance of the mail moment. The cornerstone stat [...]
Rethinking and RE-Searching Your Inquiry Pool
In the past few months, I’ve been on campuses where I’ve discovered inquiry pool sizes ranging from 17,000 to 100,000 students. Initially, looking at the numbers, the one thing we can be certain of is that there will be a lot of soft leads in almost any school’s inquiry pool. In most cases, I would go [...]
PODCAST: Why Response Rates Are Dead (And What You Should Be Looking At Instead)
PODCAST: Why Response Rates Are Dead In this PODCAST: Why Response Rates Are Dead, Mike Wesner, founder of enrollmentFUEL shares in an interview with a cross media company about how he became an Enrollment Management marketer almost 10 years ago. Mike saw his mailbox being bombarded with mail pieces from universities and colleges for his [...]