Banner advertisements work. Research shows it may be one of the last methods that directly reaches your suspects and prospects at the top of the funnel. To sustain viability, emerging solutions such as pre-targeting and retargeting strategies, which use household IPs, must be integrated as part of your Student Search platform. Use today’s modern billboard to soften homes at the top of your funnel before and after sending mail and email.
- Uses resources more wisely
- Creates a gateway for increased response
- Precedes and is related to retargeting
- Introduces your brand
- Strengthens your overall campaign
- Dispatches mass marketing at low cost
- Lengthens your campaign offering more brand resonance